A data profile of the people who buy, follow and care about Soul music in Malaysia — modelled from more than twelve digital signal sources. Soul music has an estimated audience of 2,353,264 people in Malaysia.
Soul music has an estimated audience of 2,353,264 people in Malaysia. 47.1% are female, 52.9% are male, average age 36.8. Top brand affinities: TV, BSN, Magnum4D, India, kumpulan wang simpanan pekerja.
Top brand affinities include TV, BSN, Magnum4D, with strongest over-indexing on TV (1.54× the country average).
Demographically, the Soul music audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Soul music fan in Malaysia is balanced, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TV.
The key figures that characterise the Soul music profile in Malaysia.
47.1% are female, 52.9% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 36.8 |
| Estimated audience size | 2,353,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Soul music audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 6.3% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Soul music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinema of Bangladesh | Movies & TV | 2.38× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 2.23× | ||
| 03 | Creative Commons | Technology & Electronics | 2.01× | ||
| 04 | Bangladesh national cricket team | Sports | 1.97× | ||
| 05 | Household goods | Home & Garden | 1.97× | ||
| 06 | Government | Politics & Society | 1.96× | ||
| 07 | Gold bar | Business & Career | 1.96× | ||
| 08 | India national cricket team | Sports | 1.92× | ||
| 09 | Home shopping | Shopping | 1.90× | ||
| 10 | kumpulan wang simpanan pekerja | Business & Career | 1.85× | ||
| 11 | Gift shop | Home & Garden | 1.84× | ||
| 12 | Lazada | Fashion & Accessoires | 1.81× | ||
| 13 | Magnum4D | Games | 1.79× | ||
| 14 | Sinar FM | Music & Radio | 1.75× | ||
| 15 | Well-being | Health | 1.61× | ||
| 16 | India | Travel & Leisure | 1.56× | ||
| 17 | TV | Movies & TV | 1.54× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | BSN | Health | 1.51× | ||
| 20 | Pakistan | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.86× | |
| Individualism | JOY | 1.66× | |
| Patriotism | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.04× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| Need for Security | CONSERVATISM | 1.28× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Soul music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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