A data profile of the people who buy, follow and care about Well-being in Malaysia — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 2,143,818 people in Malaysia.
Well-being has an estimated audience of 2,143,818 people in Malaysia. 52.5% are female, 47.5% are male, average age 41.3. Top brand affinities: YouTube, Cooking, Drama movies, Pop music, Fast food.
Top brand affinities include YouTube, Cooking, Drama movies, with strongest over-indexing on YouTube (2.35× the country average).
Demographically, the Well-being audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Mindfulness.
The typical Well-being fan in Malaysia is balanced, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for YouTube.
The key figures that characterise the Well-being profile in Malaysia.
52.5% are female, 47.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.3 |
| Estimated audience size | 2,143,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Well-being audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veganism | Food & Beverages | 2.55× | ||
| 02 | Anime movies | Movies & TV | 2.45× | ||
| 03 | Drama movies | Movies & TV | 2.41× | ||
| 04 | Pop music | Music & Radio | 2.41× | ||
| 05 | Action movies | Movies & TV | 2.40× | ||
| 06 | Horror movies | Movies & TV | 2.40× | ||
| 07 | Bollywood movies | Movies & TV | 2.36× | ||
| 08 | YouTube | Movies & TV | 2.35× | ||
| 09 | Cooking | Food & Beverages | 2.35× | ||
| 10 | Home improvement | Home & Garden | 2.31× | ||
| 11 | Energy | Home & Garden | 2.31× | ||
| 12 | Documentary movies | Movies & TV | 2.31× | ||
| 13 | Boutiques | Fashion & Accessoires | 2.27× | ||
| 14 | Hip hop music | Music & Radio | 2.25× | ||
| 15 | Rock music | Music & Radio | 2.22× | ||
| 16 | Fast food | Food & Beverages | 2.21× | ||
| 17 | Comedy movies | Movies & TV | 2.21× | ||
| 18 | Coupons | Shopping | 2.04× | ||
| 19 | Home Appliances | Home & Garden | 1.93× | ||
| 20 | Religion | Business & Career | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.77× | |
| Mindfulness | BALANCE | 1.70× | |
| Creativity | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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