A data profile of the people who buy, follow and care about Well-being in United Arab Emirates — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 1,701,932 people in United Arab Emirates.
Well-being has an estimated audience of 1,701,932 people in United Arab Emirates. 32.0% are female, 68.0% are male, average age 37.2. Top brand affinities: Innovation, CrossFit, Aerobics, BB cream, Non-alcoholic beverage.
Top brand affinities include Innovation, CrossFit, Aerobics, with strongest over-indexing on Innovation (1.66× the country average).
Demographically, the Well-being audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
The typical Well-being fan in United Arab Emirates is more male, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Innovation.
The key figures that characterise the Well-being profile in United Arab Emirates.
32.0% are female, 68.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 37.2 |
| Estimated audience size | 1,701,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 32% | |
| 30-39 | 33% | |
| 40-49 | 18% | |
| 50+ | 7% |
of the worldwide Well-being audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweepstakes | Games | 2.94× | ||
| 02 | Energy bar | Food & Beverages | 2.67× | ||
| 03 | Aerobics | Sports | 2.37× | ||
| 04 | BB cream | Beauty & Wellness | 2.24× | ||
| 05 | Primark | Shopping | 2.13× | ||
| 06 | Valentino | Fashion & Accessoires | 2.00× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.82× | ||
| 08 | CrossFit | Sports | 1.81× | ||
| 09 | Sugar substitute | Food & Beverages | 1.77× | ||
| 10 | Apple TV | Movies & TV | 1.74× | ||
| 11 | Innovation | Business & Career | 1.66× | ||
| 12 | Cutlery | Home & Garden | 1.65× | ||
| 13 | New Balance | Fashion & Accessoires | 1.63× | ||
| 14 | Self-esteem | Health | 1.57× | ||
| 15 | International education | Business & Career | 1.56× | ||
| 16 | Self-awareness | Health | 1.55× | ||
| 17 | Bottega Veneta | Fashion & Accessoires | 1.54× | ||
| 18 | Balenciaga | Fashion & Accessoires | 1.52× | ||
| 19 | Greece | Travel & Leisure | 1.52× | ||
| 20 | Ferrari World | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.44× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.67× | |
| Spirituality | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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