A data profile of the people who buy, follow and care about Well-being in Switzerland — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 2,040,921 people in Switzerland.
Well-being has an estimated audience of 2,040,921 people in Switzerland. 61.7% are female, 38.3% are male, average age 44.8. Top brand affinities: Coop, Swiss International Air Lines, Conforama, Hornbach, Pets.
Top brand affinities include Coop, Swiss International Air Lines, Conforama, with strongest over-indexing on Coop (1.79× the country average).
Demographically, the Well-being audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Well-being fan in Switzerland is more female, around 44.8 years old, with strong Mindfulness tendencies and a notable affinity for Coop.
The key figures that characterise the Well-being profile in Switzerland.
61.7% are female, 38.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.8 |
| Estimated audience size | 2,040,921 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Well-being audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.16× | ||
| 02 | Happiness | Health | 2.02× | ||
| 03 | Wikipedia | Internet & Social Media | 1.87× | ||
| 04 | Psychology | Business & Career | 1.85× | ||
| 05 | Festival | Music & Radio | 1.85× | ||
| 06 | Spas | Beauty & Wellness | 1.82× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.82× | ||
| 08 | Conforama | Home & Garden | 1.81× | ||
| 09 | Coop | Food & Beverages | 1.79× | ||
| 10 | Bars | Travel & Leisure | 1.78× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.77× | ||
| 12 | Mobile phones | Technology & Electronics | 1.68× | ||
| 13 | Education | Business & Career | 1.66× | ||
| 14 | Dogs | Pets & Animals | 1.64× | ||
| 15 | Kitchen | Home & Garden | 1.64× | ||
| 16 | Nature | Home & Garden | 1.61× | ||
| 17 | Concerts | Music & Radio | 1.58× | ||
| 18 | Pets | Pets & Animals | 1.57× | ||
| 19 | Current events | Arts & Culture | 1.51× | ||
| 20 | Social media | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.66× | |
| Community Orientation | OPEN | 1.54× | |
| Pet Ownership | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Individualism | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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