A data profile of the people who buy, follow and care about Well-being in Indonesia — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 2,333,240 people in Indonesia.
Well-being has an estimated audience of 2,333,240 people in Indonesia. 46.5% are female, 53.5% are male, average age 39.1. Top brand affinities: Telegram, Viu (streaming media), Indonesian cuisine, Bars, Modern architecture.
Top brand affinities include Telegram, Viu (streaming media), Indonesian cuisine, with strongest over-indexing on Telegram (1.95× the country average).
Demographically, the Well-being audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Well-being fan in Indonesia is balanced, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Telegram.
The key figures that characterise the Well-being profile in Indonesia.
46.5% are female, 53.5% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 39.1 |
| Estimated audience size | 2,333,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 26% | |
| 30-39 | 27% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Well-being audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-love | Health | 2.11× | ||
| 02 | Investment management | Business & Career | 2.04× | ||
| 03 | Telegram | Internet & Social Media | 1.95× | ||
| 04 | Indonesian cuisine | Food & Beverages | 1.94× | ||
| 05 | Day spa | Beauty & Wellness | 1.88× | ||
| 06 | NASDAQ | Business & Career | 1.87× | ||
| 07 | Self-awareness | Health | 1.87× | ||
| 08 | Self-employment | Business & Career | 1.85× | ||
| 09 | Modern architecture | Arts & Culture | 1.77× | ||
| 10 | Activism | Politics & Society | 1.73× | ||
| 11 | Cholesterol | Food & Beverages | 1.71× | ||
| 12 | GitHub | Internet & Social Media | 1.67× | ||
| 13 | Viu (streaming media) | Movies & TV | 1.66× | ||
| 14 | Local news | News | 1.62× | ||
| 15 | Bars | Travel & Leisure | 1.61× | ||
| 16 | High-net-worth individual | Business & Career | 1.61× | ||
| 17 | Social shopping | Shopping | 1.56× | ||
| 18 | Real Betis | Sports | 1.55× | ||
| 19 | Contemporary art | Arts & Culture | 1.54× | ||
| 20 | Luxury Lifestyle | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.35× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Sports Activity | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.42× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Tradition | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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