A data profile of the people who buy, follow and care about Well-being in Argentina — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 2,187,470 people in Argentina.
Well-being has an estimated audience of 2,187,470 people in Argentina. 61.6% are female, 38.4% are male, average age 41.0. Top brand affinities: Arsenal F.C., Ligue 1, Liverpool F.C., Tom Hardy, Local news.
Top brand affinities include Arsenal F.C., Ligue 1, Liverpool F.C., with strongest over-indexing on Arsenal F.C. (2.17× the country average).
Demographically, the Well-being audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Well-being fan in Argentina is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Arsenal F.C..
The key figures that characterise the Well-being profile in Argentina.
61.6% are female, 38.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 41.0 |
| Estimated audience size | 2,187,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Well-being audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SpaceX | Cars & Mobility | 3.32× | ||
| 02 | Ligue 1 | Sports | 2.33× | ||
| 03 | Arsenal F.C. | Sports | 2.17× | ||
| 04 | The Championships, Wimbledon | Sports | 2.15× | ||
| 05 | Bugatti | Cars & Mobility | 2.14× | ||
| 06 | Aston Martin | Cars & Mobility | 1.99× | ||
| 07 | Individualism | Politics & Society | 1.97× | ||
| 08 | Physical therapy | Business & Career | 1.86× | ||
| 09 | Tom Hardy | Movies & TV | 1.71× | ||
| 10 | Chris Hemsworth | Movies & TV | 1.69× | ||
| 11 | Aerobics | Sports | 1.68× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.65× | ||
| 13 | Tesla Motors | Cars & Mobility | 1.63× | ||
| 14 | Liverpool F.C. | Sports | 1.62× | ||
| 15 | Mindfulness | Health | 1.59× | ||
| 16 | Hair conditioner | Beauty & Wellness | 1.59× | ||
| 17 | Local news | News | 1.57× | ||
| 18 | Alternative medicine | Business & Career | 1.55× | ||
| 19 | Diet food | Food & Beverages | 1.54× | ||
| 20 | Boxing | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.59× | |
| Career Orientation | POWER | 1.46× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Creativity | OPEN | 0.94× | |
| Urban Lifestyle | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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