A data profile of the people who buy, follow and care about Well-being in Ireland — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 1,196,400 people in Ireland.
Well-being has an estimated audience of 1,196,400 people in Ireland. 63.7% are female, 36.3% are male, average age 41.7. Top brand affinities: Psychology, Spas, Walking, Self-esteem, Crossword.
Top brand affinities include Psychology, Spas, Walking, with strongest over-indexing on Psychology (1.58× the country average).
Demographically, the Well-being audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
The typical Well-being fan in Ireland is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Well-being profile in Ireland.
63.7% are female, 36.3% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 41.7 |
| Estimated audience size | 1,196,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Well-being audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-esteem | Health | 1.87× | ||
| 02 | Dream | Health | 1.78× | ||
| 03 | Collagen | Beauty & Wellness | 1.77× | ||
| 04 | Library | Literature | 1.62× | ||
| 05 | Emotional intelligence | Health | 1.62× | ||
| 06 | Crossword | Games | 1.59× | ||
| 07 | Psychology | Business & Career | 1.58× | ||
| 08 | Walking | Sports | 1.58× | ||
| 09 | Employment agency | Business & Career | 1.56× | ||
| 10 | MyFitnessPal | Sports | 1.55× | ||
| 11 | Apprenticeship | Business & Career | 1.54× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.54× | ||
| 13 | Aerobics | Sports | 1.54× | ||
| 14 | Day spa | Beauty & Wellness | 1.53× | ||
| 15 | Spas | Beauty & Wellness | 1.52× | ||
| 16 | Wedding dress | Fashion & Accessoires | 1.52× | ||
| 17 | Kinesiology | Health | 1.52× | ||
| 18 | Diet food | Food & Beverages | 1.52× | ||
| 19 | Backpack | Fashion & Accessoires | 1.51× | ||
| 20 | Hot tub | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.42× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Design Affinity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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