A data profile of the people who buy, follow and care about Well-being in Norway — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 770,066 people in Norway.
Well-being has an estimated audience of 770,066 people in Norway. 68.8% are female, 31.2% are male, average age 47.8. Top brand affinities: Psychology, Facebook Messenger, Happiness, Apartment, Vacations.
Top brand affinities include Psychology, Facebook Messenger, Happiness, with strongest over-indexing on Psychology (2.15× the country average).
Demographically, the Well-being audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
The typical Well-being fan in Norway is more female, around 47.8 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Well-being profile in Norway.
68.8% are female, 31.2% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 47.8 |
| Estimated audience size | 770,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 42% |
of the worldwide Well-being audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gymshark | Sports | 3.33× | ||
| 02 | Facebook Messenger | Internet & Social Media | 2.61× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.59× | ||
| 04 | Self-love | Health | 2.17× | ||
| 05 | Psychology | Business & Career | 2.15× | ||
| 06 | Meditation | Health | 1.98× | ||
| 07 | Happiness | Health | 1.87× | ||
| 08 | Personal care | Health | 1.78× | ||
| 09 | Dinner | Food & Beverages | 1.73× | ||
| 10 | Skirt | Fashion & Accessoires | 1.70× | ||
| 11 | Desserts | Food & Beverages | 1.66× | ||
| 12 | Crochet | Home & Garden | 1.63× | ||
| 13 | Pizza | Food & Beverages | 1.63× | ||
| 14 | Hair products | Beauty & Wellness | 1.59× | ||
| 15 | Flower | Home & Garden | 1.56× | ||
| 16 | Apartment | Business & Career | 1.55× | ||
| 17 | Vacations | Travel & Leisure | 1.53× | ||
| 18 | Toys | Games | 1.52× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.51× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.72× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Extroversion | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| DIY Mentality | THRILL | 0.94× | |
| Price Sensitivity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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