A data profile of the people who buy, follow and care about Well-being in Poland — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 3,735,208 people in Poland.
Well-being has an estimated audience of 3,735,208 people in Poland. 68.9% are female, 31.1% are male, average age 43.2. Top brand affinities: Onet.pl, Happiness, Love & Sex, Airbnb, Self-love.
Top brand affinities include Onet.pl, Happiness, Love & Sex, with strongest over-indexing on Onet.pl (1.57× the country average).
Demographically, the Well-being audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Travelling.
The typical Well-being fan in Poland is more female, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Onet.pl.
The key figures that characterise the Well-being profile in Poland.
68.9% are female, 31.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 43.2 |
| Estimated audience size | 3,735,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Well-being audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 3.22× | ||
| 02 | Love & Sex | Kids & Family | 2.75× | ||
| 03 | Self-love | Health | 2.29× | ||
| 04 | Waxing | Beauty & Wellness | 2.29× | ||
| 05 | Digital photography | Business & Career | 2.10× | ||
| 06 | Impulse purchase | Shopping | 2.03× | ||
| 07 | CrossFit | Sports | 1.98× | ||
| 08 | Viral video | Internet & Social Media | 1.87× | ||
| 09 | Happiness | Health | 1.85× | ||
| 10 | Airbnb | Travel & Leisure | 1.75× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.72× | ||
| 12 | Musical theatre | Movies & TV | 1.64× | ||
| 13 | Meditation | Health | 1.64× | ||
| 14 | Charity and causes | Business & Career | 1.62× | ||
| 15 | Child care | Kids & Family | 1.59× | ||
| 16 | Fiction books | Literature | 1.59× | ||
| 17 | Onet.pl | News | 1.57× | ||
| 18 | Lingerie | Fashion & Accessoires | 1.55× | ||
| 19 | Financial services | Business & Career | 1.53× | ||
| 20 | Catering | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.38× | |
| Travelling | THRILL | 1.36× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Quality Awareness | PREMIUM | 0.97× | |
| Individualism | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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