A data profile of the people who buy, follow and care about Charity and causes in Poland — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 2,439,937 people in Poland.
Charity and causes has an estimated audience of 2,439,937 people in Poland. 66.2% are female, 33.8% are male, average age 43.7. Top brand affinities: Volunteering, Politics and social issues, Wirtualna Polska, Onet.pl, IKEA.
Top brand affinities include Volunteering, Politics and social issues, Wirtualna Polska, with strongest over-indexing on Volunteering (3.33× the country average).
Demographically, the Charity and causes audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Charity and causes fan in Poland is more female, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Volunteering.
The key figures that characterise the Charity and causes profile in Poland.
66.2% are female, 33.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 43.7 |
| Estimated audience size | 2,439,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Charity and causes audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.6% |
| Italy | 4.9% |
The strongest cross-interests of the Charity and causes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charitable organization | Politics & Society | 3.50× | ||
| 02 | Volunteering | Politics & Society | 3.33× | ||
| 03 | Nonprofit organization | Politics & Society | 2.83× | ||
| 04 | Politics | Politics & Society | 2.15× | ||
| 05 | Politics and social issues | Politics & Society | 1.94× | ||
| 06 | Law | Business & Career | 1.94× | ||
| 07 | Cats | Pets & Animals | 1.86× | ||
| 08 | Dance | Business & Career | 1.78× | ||
| 09 | Dogs | Pets & Animals | 1.77× | ||
| 10 | Discount stores | Shopping | 1.73× | ||
| 11 | Wirtualna Polska | News | 1.72× | ||
| 12 | Rock music | Music & Radio | 1.67× | ||
| 13 | Comedy movies | Movies & TV | 1.64× | ||
| 14 | Hair products | Beauty & Wellness | 1.63× | ||
| 15 | Onet.pl | News | 1.61× | ||
| 16 | IKEA | Home & Garden | 1.61× | ||
| 17 | Hotels | Travel & Leisure | 1.59× | ||
| 18 | Nature | Home & Garden | 1.58× | ||
| 19 | Auchan | Shopping | 1.58× | ||
| 20 | Architecture | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.60× | |
| Urban Lifestyle | OPEN | 1.39× | |
| Social Media Usage | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.35× | |
| Travelling | THRILL | 0.46× | |
| Patriotism | CONSERVATISM | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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