A data profile of the people who buy, follow and care about Charity and causes in Indonesia — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 3,319,694 people in Indonesia.
The average Charity and causes fan in Indonesia is 39.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Real Madrid C.F., Online shopping, FC Barcelona, with strongest over-indexing on Real Madrid C.F. (2.25× the country average).
Demographically, the Charity and causes audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
The typical Charity and causes fan in Indonesia is more male, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Charity and causes profile in Indonesia.
39.7% are female, 60.3% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 39.8 |
| Estimated audience size | 3,319,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 25% | |
| 30-39 | 27% | |
| 40-49 | 24% | |
| 50+ | 15% |
of the worldwide Charity and causes audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.6% |
| Italy | 4.9% |
Where the Charity and causes audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Banten | ~100K | 1.13× | |
| 02 | Bali | ~70K | 1.09× | |
| 03 | East Java | ~400K | 1.07× | |
| 04 | Jakarta | ~300K | 1.07× | |
| 05 | Riau Islands | ~40K | 1.06× | |
| 06 | Lampung | ~70K | 1.03× | |
| 07 | South Sumatra | ~80K | 1.02× | |
| 08 | Central Kalimantan | ~30K | 1.02× | |
| 09 | South Kalimantan | ~40K | 1.01× | |
| 10 | West Java | ~500K | 1.00× | |
| 11 | South Sulawesi | ~100K | 1.00× | |
| 12 | West Sumatra | ~60K | 1.00× | |
| 13 | Special Region of Yogyakarta | ~60K | 1.00× | |
| 14 | Central Java | ~300K | 0.99× | |
| 15 | Aceh | 0.00× | ||
| 16 | East Nusa Tenggara | 0.00× | ||
| 17 | Jambi | 0.00× | ||
| 18 | Papua (province) | 0.00× | ||
| 19 | Central Sulawesi | 0.00× | ||
| 20 | West Kalimantan | 0.00× | ||
| 21 | North Sumatra | 0.00× | ||
| 22 | West Nusa Tenggara | 0.00× | ||
| 23 | East Kalimantan | 0.00× | ||
| 24 | Riau | 0.00× | ||
| 25 | North Kalimantan | 0.00× | ||
| 26 | West Papua | 0.00× | ||
| 27 | Bengkulu | 0.00× | ||
| 28 | Southeast Sulawesi | 0.00× |
The strongest cross-interests of the Charity and causes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | A.C. Milan | Sports | 2.42× | ||
| 02 | FC Barcelona | Sports | 2.32× | ||
| 03 | FIFA World Cup | Sports | 2.27× | ||
| 04 | Real Madrid C.F. | Sports | 2.25× | ||
| 05 | Malaysia | Travel & Leisure | 2.24× | ||
| 06 | Bali | Travel & Leisure | 2.22× | ||
| 07 | Manchester United F.C. | Sports | 2.14× | ||
| 08 | Current events | Arts & Culture | 2.14× | ||
| 09 | TV Tokyo | Movies & TV | 1.98× | ||
| 10 | Motherhood | Kids & Family | 1.96× | ||
| 11 | Internet & Social Media | 1.95× | |||
| 12 | Online shopping | Shopping | 1.87× | ||
| 13 | Vehicles | Cars & Mobility | 1.85× | ||
| 14 | Smartphones | Technology & Electronics | 1.83× | ||
| 15 | Beauty | Beauty & Wellness | 1.82× | ||
| 16 | Shoes | Fashion & Accessoires | 1.82× | ||
| 17 | Southeast Asia | Travel & Leisure | 1.81× | ||
| 18 | Asia | Travel & Leisure | 1.80× | ||
| 19 | Music videos | Music & Radio | 1.80× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.77× | |
| Patriotism | CONSERVATISM | 1.66× | |
| Social Media Usage | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.36× | |
| Indulgence | JOY | 0.42× | |
| Spirituality | BALANCE | 0.44× |
Charity and causes has an estimated audience of 3,319,694 people in Indonesia, concentrated in West Java and East Java.
39.7% of Charity and causes fans are female, 60.3% are male, with an average age of 39.8 years.
Charity and causes fans show strongest brand affinity for Real Madrid C.F. (2.25×), Online shopping (1.87×), and FC Barcelona (2.32×) over the country average.
Charity and causes fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Charity and causes itself, the audience over-indexes on Online shopping (1.87×), FC Barcelona (2.32×), Manchester United F.C. (2.14×), and WhatsApp (1.95×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.