A data profile of the people who buy, follow and care about Vehicles in Indonesia — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 13,380,124 people in Indonesia.
The average Vehicles fan in Indonesia is 34.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Toko (shop), CNN Indonesia, Multiple birth, with strongest over-indexing on Toko (shop) (1.66× the country average).
Demographically, the Vehicles audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Vehicles fan in Indonesia is more male, around 34.8 years old, with strong Individualism tendencies and a notable affinity for Toko (shop).
The key figures that characterise the Vehicles profile in Indonesia.
41.2% are female, 58.8% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 34.8 |
| Estimated audience size | 13,380,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Vehicles audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
Where the Vehicles audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1.5M | 1.45× | |
| 02 | Riau Islands | ~200K | 1.31× | |
| 03 | Bali | ~300K | 1.30× | |
| 04 | Banten | ~700K | 1.26× | |
| 05 | East Kalimantan | ~300K | 1.24× | |
| 06 | South Kalimantan | ~200K | 1.13× | |
| 07 | Special Region of Yogyakarta | ~200K | 1.11× | |
| 08 | South Sumatra | ~400K | 1.10× | |
| 09 | West Kalimantan | ~200K | 1.06× | |
| 10 | Central Kalimantan | ~100K | 1.06× | |
| 11 | North Sulawesi | ~200K | 1.05× | |
| 12 | Bangka-Belitung Islands | ~70K | 1.05× | |
| 13 | West Java | ~2M | 1.03× | |
| 14 | Riau | ~300K | 1.02× | |
| 15 | Jambi | ~200K | 1.02× | |
| 16 | East Java | ~1.5M | 1.01× | |
| 17 | North Kalimantan | ~40K | 1.00× | |
| 18 | Central Sulawesi | ~100K | 0.99× | |
| 19 | Southeast Sulawesi | ~100K | 0.99× | |
| 20 | West Papua | ~40K | 0.98× | |
| 21 | Central Java | ~1M | 0.96× | |
| 22 | Papua (province) | ~80K | 0.96× | |
| 23 | West Sulawesi | ~50K | 0.96× | |
| 24 | South Sulawesi | ~400K | 0.95× | |
| 25 | Gorontalo (disambiguation)(2) | ~50K | 0.95× | |
| 26 | North Maluku | ~40K | 0.95× | |
| 27 | Bengkulu | ~100K | 0.93× | |
| 28 | Maluku | ~60K | 0.93× | |
| 29 | North Sumatra | ~600K | 0.92× | |
| 30 | Lampung | ~300K | 0.91× | |
| 31 | East Nusa Tenggara | ~100K | 0.90× | |
| 32 | West Nusa Tenggara | ~100K | 0.88× | |
| 33 | West Sumatra | ~200K | 0.85× | |
| 34 | Aceh | ~100K | 0.82× |
The strongest cross-interests of the Vehicles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toko (shop) | Movie / TV Show / Series | 1.66× | ||
| 02 | Model (people) | Fashion & Accessoires | 1.66× | ||
| 03 | Ramayana | Literature | 1.66× | ||
| 04 | Artisan | Home & Garden | 1.66× | ||
| 05 | Spiritual (music) | Music & Radio | 1.66× | ||
| 06 | Teak | Home & Garden | 1.66× | ||
| 07 | Faith | Politics & Society | 1.66× | ||
| 08 | Hoax | Internet & Social Media | 1.66× | ||
| 09 | Fansite | Internet & Social Media | 1.66× | ||
| 10 | Bisnis Indonesia | News | 1.66× | ||
| 11 | Multiple birth | Kids & Family | 1.65× | ||
| 12 | Bible | Politics & Society | 1.65× | ||
| 13 | Mulan Jameela | Music & Radio | 1.65× | ||
| 14 | Golkar | Politics & Society | 1.65× | ||
| 15 | Jade | Fashion & Accessoires | 1.65× | ||
| 16 | Coffee production | Food & Beverages | 1.65× | ||
| 17 | Gautama Buddha | Politics & Society | 1.65× | ||
| 18 | Bleach (anime) | Movies & TV | 1.65× | ||
| 19 | CNN Indonesia | Movies & TV | 1.64× | ||
| 20 | CNBC | Movies & TV | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.09× | |
| Early Adopter Mentality | POWER | 0.96× | |
| Travelling | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Indulgence | JOY | 0.82× | |
| Social Media Usage | JOY | 0.82× |
Vehicles has an estimated audience of 13,380,124 people in Indonesia, concentrated in West Java and Jakarta.
41.2% of Vehicles fans are female, 58.8% are male, with an average age of 34.8 years.
Vehicles fans show strongest brand affinity for Toko (shop) (1.66×), CNN Indonesia (1.64×), and Multiple birth (1.65×) over the country average.
Vehicles fans in Indonesia are most concentrated in West Java (reach ~2M), Jakarta (reach ~1.5M), and East Java (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Vehicles itself, the audience over-indexes on CNN Indonesia (1.64×), Multiple birth (1.65×), Model (people) (1.66×), and Ramayana (1.66×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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