Rascasse Audience Intelligence

Vehicles Audience in Poland

A data profile of the people who buy, follow and care about Vehicles in Poland — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 10,194,791 people in Poland.

#20among Lifestyle cluster in Poland
#25among Topic in Poland
#1in Cars & Mobility

Vehicles has an estimated audience of 10,194,791 people in Poland. 46.0% are female, 54.0% are male, average age 39.4.

Demographically, the Vehicles audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Vehicles profile in Poland.

Audience size
10.2M
in Poland
Gender
46.0%♀
54.0% male
Age
39.4
average years
Country rank
#38
Topic in Poland
Fig. 01

Search interest · 12-month trend

+159%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vehicles fans

46.0% are female, 54.0% are male, average age 39.4.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Vehicles audience in Poland
MetricValue
Female46.0%
Male54.0%
Average age39.4
Estimated audience size10,194,791
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Vehicles audience in Poland
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4920%
50+21%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Vehicles audience comes from Poland.

Worldwide audience distribution share by country for Vehicles
CountryShare
United States18.6%
Japan6.3%
Italy4.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vehicles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vehicles audience · What stands out
TraitClusterDeviationScore
IndividualismJOY0.97×
Urban LifestyleOPEN0.96×
Social Media UsageJOY0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vehicles audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
TravellingTHRILL0.75×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Poland

See Vehicles audiences in other countries

How to read this data

Audience size is the estimated number of people in Poland who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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