A data profile of the people who buy, follow and care about Vehicles in Australia — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 12,386,443 people in Australia.
The average Vehicles fan in Australia is 42.5 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Carros, Bosch Auto Parts, with strongest over-indexing on Carros (1.51× the country average).
Demographically, the Vehicles audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 8 regions tracked by Rascasse.
The typical Vehicles fan in Australia is balanced, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Carros.
The key figures that characterise the Vehicles profile in Australia.
49.0% are female, 51.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 42.5 |
| Estimated audience size | 12,386,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Vehicles audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
Where the Vehicles audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~100K | 1.22× | |
| 02 | Tasmania | ~300K | 1.11× | |
| 03 | South Australia | ~1M | 1.02× | |
| 04 | Queensland | ~3M | 1.01× | |
| 05 | Western Australia | ~1.5M | 0.90× | |
| 06 | New South Wales | ~4M | 0.88× | |
| 07 | Australian Capital Territory | ~200K | 0.87× | |
| 08 | Victoria | ~3M | 0.86× |
The strongest cross-interests of the Vehicles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carros | Travel & Leisure | 1.51× | ||
| 02 | Bosch Auto Parts | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Pet Ownership | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.73× | |
| Mindfulness | BALANCE | 0.75× | |
| Community Orientation | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.