A data profile of the people who buy, follow and care about Toko (shop) in Indonesia — modelled from more than twelve digital signal sources. Toko (shop) has an estimated audience of 5,948,253 people in Indonesia.
Toko (shop) has an estimated audience of 5,948,253 people in Indonesia. 53.2% are female, 46.8% are male, average age 33.1. Top brand affinities: Vehicles, Personal finance, Telegram, Borussia Mönchengladbach, Roblox.
Top brand affinities include Vehicles, Personal finance, Telegram, with strongest over-indexing on Vehicles (1.66× the country average).
Demographically, the Toko (shop) audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Tradition, Individualism.
The typical Toko (shop) fan in Indonesia is balanced, around 33.1 years old, with strong Tradition tendencies and a notable affinity for Vehicles.
The key figures that characterise the Toko (shop) profile in Indonesia.
53.2% are female, 46.8% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 33.1 |
| Estimated audience size | 5,948,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Toko (shop) audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 84.5% |
| Netherlands | 6.4% |
| Japan | 3.0% |
The strongest cross-interests of the Toko (shop) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Mönchengladbach | Sports | 4.46× | ||
| 02 | Eintracht Frankfurt | Sports | 4.46× | ||
| 03 | Bayer 04 Leverkusen | Sports | 4.46× | ||
| 04 | Cloth diaper | Kids & Family | 2.22× | ||
| 05 | OPPO | Technology & Electronics | 1.84× | ||
| 06 | Telegram | Internet & Social Media | 1.79× | ||
| 07 | Hypermarket | Shopping | 1.79× | ||
| 08 | AFC Ajax | Sports | 1.77× | ||
| 09 | Lottery | Games | 1.72× | ||
| 10 | Personal finance | Business & Career | 1.69× | ||
| 11 | Scholarship | Kids & Family | 1.69× | ||
| 12 | Roblox | Games | 1.68× | ||
| 13 | Department store | Shopping | 1.68× | ||
| 14 | Vehicles | Cars & Mobility | 1.66× | ||
| 15 | Steak | Food & Beverages | 1.66× | ||
| 16 | Drop shipping | Shopping | 1.59× | ||
| 17 | Modern architecture | Arts & Culture | 1.53× | ||
| 18 | Innovation | Business & Career | 1.52× | ||
| 19 | Travel Blogger | Travel & Leisure | 1.51× | ||
| 20 | FIFA (video game series) | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Individualism | JOY | 1.34× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Extroversion | THRILL | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Toko (shop). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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