A data profile of the people who buy, follow and care about Malang in Indonesia — modelled from more than twelve digital signal sources. Malang has an estimated audience of 2,517,938 people in Indonesia.
Malang has an estimated audience of 2,517,938 people in Indonesia. 45.4% are female, 54.6% are male, average age 32.0. Top brand affinities: Traveloka, Ligue 1, Kebaya, FamilyMart, Bank Negara Indonesia.
Top brand affinities include Traveloka, Ligue 1, Kebaya, with strongest over-indexing on Traveloka (1.91× the country average).
Demographically, the Malang audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Individualism, Sustainability.
The typical Malang fan in Indonesia is balanced, around 32.0 years old, with strong Individualism tendencies and a notable affinity for Traveloka.
The key figures that characterise the Malang profile in Indonesia.
45.4% are female, 54.6% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 32.0 |
| Estimated audience size | 2,517,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 36% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
The strongest cross-interests of the Malang audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manual transmission | Cars & Mobility | 2.42× | ||
| 02 | Automated teller machine | Business & Career | 2.20× | ||
| 03 | GitHub | Internet & Social Media | 2.19× | ||
| 04 | Traveloka | Travel & Leisure | 1.91× | ||
| 05 | Astro (Malaysian satellite television) | Movies & TV | 1.76× | ||
| 06 | Sports betting | Games | 1.76× | ||
| 07 | Garuda Indonesia | Travel & Leisure | 1.73× | ||
| 08 | Fast fashion | Fashion & Accessoires | 1.71× | ||
| 09 | FamilyMart | Shopping | 1.69× | ||
| 10 | Maybank | Business & Career | 1.68× | ||
| 11 | Real Betis | Sports | 1.63× | ||
| 12 | Scholarship | Kids & Family | 1.62× | ||
| 13 | Lottery | Games | 1.60× | ||
| 14 | Bank Negara Indonesia | Business & Career | 1.59× | ||
| 15 | Travel Blogger | Travel & Leisure | 1.58× | ||
| 16 | Allkpop | Music & Radio | 1.58× | ||
| 17 | Innovation | Business & Career | 1.56× | ||
| 18 | Ligue 1 | Sports | 1.52× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.50× | ||
| 20 | Modern architecture | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.36× | |
| Sustainability | BALANCE | 1.35× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Malang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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