A data profile of the people who buy, follow and care about Travel Blogger in Indonesia — modelled from more than twelve digital signal sources. Travel Blogger has an estimated audience of 3,072,289 people in Indonesia.
The average Travel Blogger fan in Indonesia is 33.1 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Manchester United F.C., Real Madrid C.F., Malaysia, with strongest over-indexing on Manchester United F.C. (2.3× the country average).
Demographically, the Travel Blogger audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Travel Blogger fan in Indonesia is balanced, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Travel Blogger profile in Indonesia.
53.7% are female, 46.3% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 33.1 |
| Estimated audience size | 3,072,289 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 37% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Travel Blogger audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 14.6% |
| Japan | 10.6% |
| United States | 10.5% |
Where the Travel Blogger audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lampung | ~70K | 1.13× | |
| 02 | Bali | ~70K | 1.13× | |
| 03 | West Papua | ~10K | 1.08× | |
| 04 | Maluku | ~20K | 1.07× | |
| 05 | West Sulawesi | ~10K | 1.06× | |
| 06 | Jakarta | ~300K | 1.05× | |
| 07 | Bengkulu | ~30K | 1.04× | |
| 08 | Bangka-Belitung Islands | ~20K | 1.04× | |
| 09 | North Kalimantan | ~10K | 1.04× | |
| 10 | South Kalimantan | ~40K | 1.02× | |
| 11 | Special Region of Yogyakarta | ~50K | 1.00× | |
| 12 | Central Sulawesi | ~30K | 1.00× | |
| 13 | Southeast Sulawesi | ~20K | 1.00× | |
| 14 | Jambi | ~30K | 0.99× | |
| 15 | East Nusa Tenggara | ~30K | 0.99× | |
| 16 | Riau Islands | ~30K | 0.99× | |
| 17 | Central Kalimantan | ~20K | 0.99× | |
| 18 | Papua (province) | ~20K | 0.99× | |
| 19 | Gorontalo (disambiguation)(2) | ~10K | 0.99× | |
| 20 | North Maluku | ~10K | 0.99× | |
| 21 | North Sulawesi | ~30K | 0.98× | |
| 22 | Aceh | ~40K | 0.97× | |
| 23 | West Nusa Tenggara | ~40K | 0.97× | |
| 24 | West Kalimantan | ~40K | 0.96× | |
| 25 | West Sumatra | ~50K | 0.95× | |
| 26 | East Kalimantan | ~50K | 0.95× | |
| 27 | South Sumatra | ~70K | 0.94× | |
| 28 | Riau | ~70K | 0.94× | |
| 29 | South Sulawesi | ~80K | 0.93× | |
| 30 | North Sumatra | ~100K | 0.90× | |
| 31 | Banten | ~100K | 0.89× | |
| 32 | Central Java | ~300K | 0.87× | |
| 33 | East Java | ~300K | 0.80× | |
| 34 | West Java | ~400K | 0.77× |
The strongest cross-interests of the Travel Blogger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toko Baju | Shopping | 2.58× | ||
| 02 | Philippines | Travel & Leisure | 2.33× | ||
| 03 | Skirt | Fashion & Accessoires | 2.31× | ||
| 04 | Manchester United F.C. | Sports | 2.30× | ||
| 05 | Breakfast | Food & Beverages | 2.29× | ||
| 06 | TIMNAS INDONESIA | Sports | 2.22× | ||
| 07 | Milk | Food & Beverages | 2.21× | ||
| 08 | Ligue 1 | Sports | 2.15× | ||
| 09 | Gambling | Games | 2.08× | ||
| 10 | Inter Milan | Sports | 2.06× | ||
| 11 | Malaysia | Travel & Leisure | 2.04× | ||
| 12 | Basketball | Sports | 2.02× | ||
| 13 | Persija Jakarta | Sports | 1.97× | ||
| 14 | Tokopedia | Shopping | 1.86× | ||
| 15 | Current events | Arts & Culture | 1.77× | ||
| 16 | Bali | Travel & Leisure | 1.77× | ||
| 17 | FIFA World Cup | Sports | 1.61× | ||
| 18 | Real Madrid C.F. | Sports | 1.54× | ||
| 19 | TV Tokyo | Movies & TV | 1.54× | ||
| 20 | Vehicles | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.58× | |
| Travelling | THRILL | 2.23× | |
| Early Adopter Mentality | POWER | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Social Media Usage | JOY | 1.24× | |
| Patriotism | CONSERVATISM | 1.27× |
Travel Blogger has an estimated audience of 3,072,289 people in Indonesia, concentrated in West Java and East Java.
53.7% of Travel Blogger fans are female, 46.3% are male, with an average age of 33.1 years.
Travel Blogger fans show strongest brand affinity for Manchester United F.C. (2.3×), Real Madrid C.F. (1.54×), and Malaysia (2.04×) over the country average.
Travel Blogger fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Jakarta (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Travel Blogger itself, the audience over-indexes on Real Madrid C.F. (1.54×), Malaysia (2.04×), Philippines (2.33×), and Persija Jakarta (1.97×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Travel Blogger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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