A data profile of the people who buy, follow and care about Basketball in Indonesia — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 7,378,422 people in Indonesia.
The average Basketball fan in Indonesia is 34.0 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Alexis (singer), Home video, Creative Commons, with strongest over-indexing on Alexis (singer) (1.5× the country average).
Demographically, the Basketball audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Basketball fan in Indonesia is more male, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the Basketball profile in Indonesia.
35.9% are female, 64.1% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 34.0 |
| Estimated audience size | 7,378,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Basketball audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~300K | 2.15× | |
| 02 | Jakarta | ~1M | 1.95× | |
| 03 | Banten | ~500K | 1.83× | |
| 04 | Riau Islands | ~100K | 1.54× | |
| 05 | North Sulawesi | ~100K | 1.24× | |
| 06 | West Java | ~1.5M | 1.21× | |
| 07 | South Kalimantan | ~100K | 1.19× | |
| 08 | West Kalimantan | ~100K | 1.13× | |
| 09 | Special Region of Yogyakarta | ~100K | 1.11× | |
| 10 | South Sumatra | ~200K | 1.08× | |
| 11 | East Java | ~800K | 1.07× | |
| 12 | Papua (province) | ~50K | 1.03× | |
| 13 | Bangka-Belitung Islands | ~40K | 1.02× | |
| 14 | Riau | ~200K | 1.01× | |
| 15 | East Kalimantan | ~100K | 0.99× | |
| 16 | North Sumatra | ~300K | 0.97× | |
| 17 | Jambi | ~80K | 0.96× | |
| 18 | Central Kalimantan | ~60K | 0.96× | |
| 19 | North Kalimantan | ~20K | 0.96× | |
| 20 | West Papua | ~20K | 0.96× | |
| 21 | South Sulawesi | ~200K | 0.94× | |
| 22 | West Sulawesi | ~30K | 0.93× | |
| 23 | Gorontalo (disambiguation)(2) | ~30K | 0.92× | |
| 24 | West Nusa Tenggara | ~80K | 0.91× | |
| 25 | Bengkulu | ~50K | 0.90× | |
| 26 | North Maluku | ~20K | 0.90× | |
| 27 | Lampung | ~100K | 0.89× | |
| 28 | Maluku | ~30K | 0.89× | |
| 29 | Central Sulawesi | ~60K | 0.85× | |
| 30 | Southeast Sulawesi | ~50K | 0.85× | |
| 31 | West Sumatra | ~100K | 0.83× | |
| 32 | Central Java | ~600K | 0.82× | |
| 33 | East Nusa Tenggara | ~70K | 0.82× | |
| 34 | Aceh | ~70K | 0.75× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water polo | Sports | 2.27× | ||
| 02 | Flat panel display | Technology & Electronics | 1.83× | ||
| 03 | Barbar, Bahrain | Travel & Leisure | 1.80× | ||
| 04 | MK | Music & Radio | 1.75× | ||
| 05 | Film series | Movies & TV | 1.74× | ||
| 06 | Goyang | Travel & Leisure | 1.66× | ||
| 07 | Data compression | Technology & Electronics | 1.65× | ||
| 08 | HD Movies | Movies & TV | 1.64× | ||
| 09 | Muara, Brunei | Travel & Leisure | 1.64× | ||
| 10 | Park Min-young | Movies & TV | 1.62× | ||
| 11 | Chuuk Lagoon | Travel & Leisure | 1.58× | ||
| 12 | Vitis | Pets & Animals | 1.58× | ||
| 13 | Creative Commons | Technology & Electronics | 1.57× | ||
| 14 | Aga Khan University | Business & Career | 1.56× | ||
| 15 | Home video | Movies & TV | 1.55× | ||
| 16 | Apsara | Politics & Society | 1.54× | ||
| 17 | Gado-gado | Food & Beverages | 1.54× | ||
| 18 | Seram Island | Travel & Leisure | 1.54× | ||
| 19 | Dinara | Travel & Leisure | 1.52× | ||
| 20 | Alexis (singer) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.15× | |
| Design Affinity | PREMIUM | 0.70× | |
| Social Media Usage | JOY | 0.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.35× | |
| Patriotism | CONSERVATISM | 0.38× | |
| Healthy Lifestyle | BALANCE | 0.40× |
Basketball has an estimated audience of 7,378,422 people in Indonesia, concentrated in West Java and Jakarta.
35.9% of Basketball fans are female, 64.1% are male, with an average age of 34.0 years.
Basketball fans show strongest brand affinity for Alexis (singer) (1.5×), Home video (1.55×), and Creative Commons (1.57×) over the country average.
Basketball fans in Indonesia are most concentrated in West Java (reach ~1.5M), Jakarta (reach ~1M), and East Java (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Basketball itself, the audience over-indexes on Home video (1.55×), Creative Commons (1.57×), Goyang (1.66×), and Data compression (1.65×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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