A data profile of the people who buy, follow and care about Basketball in Australia — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 6,446,027 people in Australia.
The average Basketball fan in Australia is 39.5 years old, more male, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Pierre Cardin, with strongest over-indexing on Pierre Cardin (1.58× the country average).
Demographically, the Basketball audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 8 regions tracked by Rascasse.
The typical Basketball fan in Australia is more male, around 39.5 years old, with strong Social Media Usage tendencies and a notable affinity for Pierre Cardin.
The key figures that characterise the Basketball profile in Australia.
44.5% are female, 55.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 39.5 |
| Estimated audience size | 6,446,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Basketball audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~700K | 1.41× | |
| 02 | Victoria | ~2.5M | 1.39× | |
| 03 | Western Australia | ~900K | 1.14× | |
| 04 | Australian Capital Territory | ~100K | 0.88× | |
| 05 | New South Wales | ~2M | 0.85× | |
| 06 | Tasmania | ~100K | 0.83× | |
| 07 | Queensland | ~1M | 0.81× | |
| 08 | Northern Territory | ~50K | 0.78× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pierre Cardin | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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