A data profile of the people who buy, follow and care about Soccer in Australia — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 7,688,381 people in Australia.
The average Soccer fan in Australia is 40.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Demographically, the Soccer audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
The key figures that characterise the Soccer profile in Australia.
46.9% are female, 53.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 40.8 |
| Estimated audience size | 7,688,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Soccer audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
Where the Soccer audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~900K | 1.55× | |
| 02 | Victoria | ~3M | 1.21× | |
| 03 | New South Wales | ~3M | 1.04× | |
| 04 | Western Australia | ~900K | 0.96× | |
| 05 | Australian Capital Territory | ~200K | 0.92× | |
| 06 | Queensland | ~1.5M | 0.86× | |
| 07 | Northern Territory | ~60K | 0.79× | |
| 08 | Tasmania | ~100K | 0.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Indulgence | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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