A data profile of the people who buy, follow and care about Basketball in Malaysia — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 3,651,837 people in Malaysia.
Basketball has an estimated audience of 3,651,837 people in Malaysia. 38.4% are female, 61.6% are male, average age 37.4. Top brand affinities: Cinema of Bangladesh, BSN, TV, Magnum4D, India.
Top brand affinities include Cinema of Bangladesh, BSN, TV, with strongest over-indexing on Cinema of Bangladesh (3.63× the country average).
Demographically, the Basketball audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Basketball fan in Malaysia is more male, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cinema of Bangladesh.
The key figures that characterise the Basketball profile in Malaysia.
38.4% are female, 61.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 37.4 |
| Estimated audience size | 3,651,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Basketball audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinema of Bangladesh | Movies & TV | 3.63× | ||
| 02 | Burmese language | Politics & Society | 3.45× | ||
| 03 | Pakistan national cricket team | Sports | 3.13× | ||
| 04 | Bangladesh Premier League | Sports | 3.10× | ||
| 05 | Bangladesh national cricket team | Sports | 2.83× | ||
| 06 | India national cricket team | Sports | 2.70× | ||
| 07 | Gold bar | Business & Career | 2.32× | ||
| 08 | Household goods | Home & Garden | 2.20× | ||
| 09 | Magnum4D | Games | 2.13× | ||
| 10 | Government | Politics & Society | 2.07× | ||
| 11 | kumpulan wang simpanan pekerja | Business & Career | 2.04× | ||
| 12 | BSN | Health | 1.88× | ||
| 13 | Pakistan | Travel & Leisure | 1.83× | ||
| 14 | India | Travel & Leisure | 1.80× | ||
| 15 | Internet & Social Media | 1.80× | |||
| 16 | Google Drive | Technology & Electronics | 1.72× | ||
| 17 | TV | Movies & TV | 1.61× | ||
| 18 | Gmail | Internet & Social Media | 1.59× | ||
| 19 | Japan | Travel & Leisure | 1.53× | ||
| 20 | Hong Kong | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.99× | |
| Patriotism | CONSERVATISM | 1.90× | |
| Individualism | JOY | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Career Orientation | POWER | 0.89× | |
| Need for Security | CONSERVATISM | 1.19× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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