A data profile of the people who buy, follow and care about Swimming in Malaysia — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 2,133,233 people in Malaysia.
The average Swimming fan in Malaysia is 39.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Cinema of Bangladesh, Design, BSN, with strongest over-indexing on Cinema of Bangladesh (4.59× the country average).
Demographically, the Swimming audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Swimming fan in Malaysia is balanced, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cinema of Bangladesh.
The key figures that characterise the Swimming profile in Malaysia.
45.5% are female, 54.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 39.8 |
| Estimated audience size | 2,133,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 25% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Swimming audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~900K | 1.48× | |
| 02 | Penang | ~200K | 1.46× | |
| 03 | Kuala Lumpur | ~500K | 1.38× | |
| 04 | Johor | ~400K | 1.28× | |
| 05 | Sarawak | ~200K | 1.27× | |
| 06 | Perak | ~200K | 1.09× | |
| 07 | Negeri Sembilan | ~100K | 1.07× | |
| 08 | Malacca | ~80K | 1.01× | |
| 09 | Sabah | ~200K | 0.97× | |
| 10 | Kedah | ~100K | 0.96× | |
| 11 | Perlis | ~30K | 0.96× | |
| 12 | Pahang | ~90K | 0.89× | |
| 13 | Labuan | ~20K | 0.87× | |
| 14 | Putrajaya | ~9K | 0.78× | |
| 15 | Kelantan | ~70K | 0.72× | |
| 16 | Terengganu | ~70K | 0.72× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinema of Bangladesh | Movies & TV | 4.59× | ||
| 02 | Bangladesh Premier League | Sports | 3.84× | ||
| 03 | Bangladesh national cricket team | Sports | 2.93× | ||
| 04 | Magnum4D | Games | 1.78× | ||
| 05 | BSN | Health | 1.74× | ||
| 06 | kumpulan wang simpanan pekerja | Business & Career | 1.73× | ||
| 07 | Vietnam | Travel & Leisure | 1.66× | ||
| 08 | Nature | Home & Garden | 1.58× | ||
| 09 | Photography | Arts & Culture | 1.57× | ||
| 10 | Child | Kids & Family | 1.55× | ||
| 11 | States and federal territories of Malaysia | Travel & Leisure | 1.55× | ||
| 12 | Gift | Shopping | 1.55× | ||
| 13 | Outdoor recreation | Sports | 1.54× | ||
| 14 | India | Travel & Leisure | 1.54× | ||
| 15 | Instant messaging | Internet & Social Media | 1.53× | ||
| 16 | Design | Home & Garden | 1.52× | ||
| 17 | Education | Business & Career | 1.52× | ||
| 18 | China | Travel & Leisure | 1.52× | ||
| 19 | Monarchy | Politics & Society | 1.51× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.06× | |
| Individualism | JOY | 1.72× | |
| Patriotism | CONSERVATISM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.03× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Need for Security | CONSERVATISM | 1.29× |
Swimming has an estimated audience of 2,133,233 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.5% of Swimming fans are female, 54.5% are male, with an average age of 39.8 years.
Swimming fans show strongest brand affinity for Cinema of Bangladesh (4.59×), Design (1.52×), and BSN (1.74×) over the country average.
Swimming fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Design (1.52×), BSN (1.74×), Monarchy (1.51×), and Instant messaging (1.53×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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