A data profile of the people who buy, follow and care about TV in Malaysia — modelled from more than twelve digital signal sources. TV has an estimated audience of 6,423,703 people in Malaysia.
TV has an estimated audience of 6,423,703 people in Malaysia. Top brand affinities: Religion, Soccer, Basketball, TV reality shows, K-pop.
Top brand affinities include Religion, Soccer, Basketball, with strongest over-indexing on Religion (1.87× the country average).
The typical TV fan in Malaysia shows strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the TV profile in Malaysia.
| Metric | Value |
|---|---|
| Estimated audience size | 6,423,703 |
of the worldwide TV audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Religion | Business & Career | 1.87× | ||
| 02 | TV game shows | Movies & TV | 1.87× | ||
| 03 | TV comedies | Movies & TV | 1.87× | ||
| 04 | American football | Sports | 1.82× | ||
| 05 | Country music | Music & Radio | 1.82× | ||
| 06 | Puzzle video games | Games | 1.81× | ||
| 07 | Baseball | Sports | 1.76× | ||
| 08 | Samsung | Technology & Electronics | 1.64× | ||
| 09 | K-pop | Music & Radio | 1.63× | ||
| 10 | Volleyball | Sports | 1.62× | ||
| 11 | Basketball | Sports | 1.61× | ||
| 12 | Singing | Music & Radio | 1.61× | ||
| 13 | Fishing | Sports | 1.60× | ||
| 14 | Pizza Hut | Food & Beverages | 1.57× | ||
| 15 | Tablet computers | Technology & Electronics | 1.56× | ||
| 16 | TV reality shows | Movies & TV | 1.55× | ||
| 17 | Soul music | Music & Radio | 1.54× | ||
| 18 | Soccer | Sports | 1.53× | ||
| 19 | Beer | Food & Beverages | 1.52× | ||
| 20 | Nightclubs | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.19× | |
| Sustainability | BALANCE | 1.11× | |
| Urban Lifestyle | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Convenience Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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