A data profile of the people who buy, follow and care about TV in United Arab Emirates — modelled from more than twelve digital signal sources. TV has an estimated audience of 5,307,619 people in United Arab Emirates.
TV has an estimated audience of 5,307,619 people in United Arab Emirates. Top brand affinities: England cricket team, BSE SENSEX, Olive oil, Bigg Boss, Baccarat.
Top brand affinities include England cricket team, BSE SENSEX, Olive oil, with strongest over-indexing on England cricket team (1.6× the country average).
The typical TV fan in United Arab Emirates shows strong Sports Activity tendencies and a notable affinity for England cricket team.
The key figures that characterise the TV profile in United Arab Emirates.
| Metric | Value |
|---|---|
| Estimated audience size | 5,307,619 |
of the worldwide TV audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baccarat | Games | 1.80× | ||
| 02 | Süper Lig | Sports | 1.71× | ||
| 03 | BSE SENSEX | Business & Career | 1.62× | ||
| 04 | England cricket team | Sports | 1.60× | ||
| 05 | Bigg Boss | Movies & TV | 1.58× | ||
| 06 | Diamond Ring | Fashion & Accessoires | 1.57× | ||
| 07 | Olive oil | Food & Beverages | 1.53× | ||
| 08 | Cirque du Soleil | Music & Radio | 1.53× | ||
| 09 | Ajith Kumar | Sports | 1.52× | ||
| 10 | Political satire | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.09× | |
| Mindfulness | BALANCE | 1.08× | |
| Extroversion | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.88× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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