A data profile of the people who buy, follow and care about TV in Belgium — modelled from more than twelve digital signal sources. TV has an estimated audience of 3,485,714 people in Belgium.
TV has an estimated audience of 3,485,714 people in Belgium. Top brand affinities: Music videos, Local food, Uniqlo, Quiz, Viral video.
Top brand affinities include Music videos, Local food, Uniqlo, with strongest over-indexing on Music videos (1.55× the country average).
The typical TV fan in Belgium shows strong Patriotism tendencies and a notable affinity for Music videos.
The key figures that characterise the TV profile in Belgium.
| Metric | Value |
|---|---|
| Estimated audience size | 3,485,714 |
of the worldwide TV audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 1.62× | ||
| 02 | Quiz | Games | 1.61× | ||
| 03 | Mystery fiction | Literature | 1.61× | ||
| 04 | Music videos | Music & Radio | 1.55× | ||
| 05 | Local food | Food & Beverages | 1.52× | ||
| 06 | Uniqlo | Shopping | 1.52× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 1.52× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.52× | ||
| 09 | Sephora | Shopping | 1.52× | ||
| 10 | TV talkshows | Movies & TV | 1.52× | ||
| 11 | Harry Potter | Movies & TV | 1.52× | ||
| 12 | TV comedies | Movies & TV | 1.52× | ||
| 13 | Nail salon | Beauty & Wellness | 1.52× | ||
| 14 | K-pop | Music & Radio | 1.52× | ||
| 15 | Artificial nails | Beauty & Wellness | 1.52× | ||
| 16 | Balenciaga | Fashion & Accessoires | 1.52× | ||
| 17 | Film festival | Movies & TV | 1.52× | ||
| 18 | Burberry | Fashion & Accessoires | 1.52× | ||
| 19 | Viral video | Internet & Social Media | 1.51× | ||
| 20 | Creative Commons | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Extroversion | THRILL | 1.21× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Quality Awareness | PREMIUM | 0.96× | |
| Luxury Orientation | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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