A data profile of the people who buy, follow and care about Burberry in Belgium — modelled from more than twelve digital signal sources. Burberry has an estimated audience of 425,770 people in Belgium.
The average Burberry fan in Belgium is 42.4 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, Antwerp, Flemish Brabant.
Top brand affinities include Balenciaga, Prada, Yves Saint Laurent, with strongest over-indexing on Balenciaga (7.95× the country average).
Demographically, the Burberry audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Burberry fan in Belgium is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Balenciaga.
The key figures that characterise the Burberry profile in Belgium.
65.0% are female, 35.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.4 |
| Estimated audience size | 425,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Burberry audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 11.2% |
| China | 9.0% |
Where the Burberry audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~60K | 1.97× | |
| 02 | Antwerp | ~60K | 1.31× | |
| 03 | Flemish Brabant | ~40K | 1.20× | |
| 04 | Liege | ~40K | 1.02× | |
| 05 | Walloon Brabant | ~10K | 0.94× | |
| 06 | East Flanders | ~40K | 0.87× | |
| 07 | Limburg | ~20K | 0.86× | |
| 08 | Hainaut | ~40K | 0.84× | |
| 09 | West Flanders | ~30K | 0.78× | |
| 10 | Luxembourg | ~8K | 0.72× | |
| 11 | Province of Namur | ~10K | 0.65× |
The strongest cross-interests of the Burberry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Balenciaga | Fashion & Accessoires | 7.95× | ||
| 02 | Fendi | Fashion & Accessoires | 7.55× | ||
| 03 | Yves Saint Laurent | Fashion & Accessoires | 6.94× | ||
| 04 | Prada | Fashion & Accessoires | 6.71× | ||
| 05 | Versace | Fashion & Accessoires | 6.58× | ||
| 06 | Givenchy | Fashion & Accessoires | 6.50× | ||
| 07 | Ralph Lauren | Fashion & Accessoires | 5.52× | ||
| 08 | Hermès | Fashion & Accessoires | 4.95× | ||
| 09 | Louis Vuitton | Fashion & Accessoires | 4.33× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 4.18× | ||
| 11 | Gucci | Fashion & Accessoires | 4.04× | ||
| 12 | Designer clothing | Fashion & Accessoires | 3.89× | ||
| 13 | Natural skin care | Beauty & Wellness | 3.76× | ||
| 14 | Organic product | Food & Beverages | 3.43× | ||
| 15 | Natural product | Food & Beverages | 3.12× | ||
| 16 | Zara | Shopping | 2.66× | ||
| 17 | Fragrances | Beauty & Wellness | 2.39× | ||
| 18 | Ryanair | Travel & Leisure | 1.70× | ||
| 19 | DreamLand | Food & Beverages | 1.55× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.50× | |
| Early Adopter Mentality | POWER | 2.07× | |
| Luxury Orientation | PREMIUM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Quality Awareness | PREMIUM | 0.89× |
Burberry's target market in Belgium covers an estimated 425,770 people, concentrated in Brussels and Antwerp.
65.0% of the Burberry audience are female, 35.0% are male, with an average age of 42.4 years.
Burberry fans show strongest brand affinity for Balenciaga (7.95×), Prada (6.71×), and Yves Saint Laurent (6.94×) over the country average.
Burberry fans in Belgium are most concentrated in Brussels (reach ~60K), Antwerp (reach ~60K), and Flemish Brabant (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Burberry itself, the audience over-indexes on Prada (6.71×), Yves Saint Laurent (6.94×), Fendi (7.55×), and Louis Vuitton (4.33×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Burberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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