A data profile of the people who buy, follow and care about Burberry in Italy — modelled from more than twelve digital signal sources. Burberry has an estimated audience of 4,247,311 people in Italy.
The average Burberry fan in Italy is 40.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Balenciaga, Prada, Fendi, with strongest over-indexing on Balenciaga (3.79× the country average).
Demographically, the Burberry audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Burberry fan in Italy is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Balenciaga.
The key figures that characterise the Burberry profile in Italy.
65.0% are female, 35.0% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 40.1 |
| Estimated audience size | 4,247,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Burberry audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 11.3% |
| China | 9.1% |
Where the Burberry audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.62× | |
| 02 | Tuscany | ~400K | 1.44× | |
| 03 | Lazio | ~700K | 1.32× | |
| 04 | Campania | ~600K | 1.31× | |
| 05 | Veneto | ~400K | 1.21× | |
| 06 | Emilia-Romagna | ~400K | 1.09× | |
| 07 | Piedmont | ~300K | 1.09× | |
| 08 | Puglia | ~300K | 1.06× | |
| 09 | Calabria | ~100K | 1.02× | |
| 10 | Sicilia | ~400K | 0.99× | |
| 11 | Marche | ~100K | 0.99× | |
| 12 | Liguria | ~100K | 0.91× | |
| 13 | Trentino-Alto Adige/Südtirol | ~70K | 0.91× | |
| 14 | Friuli-Venezia Giulia | ~70K | 0.86× | |
| 15 | Sardinia | ~100K | 0.84× | |
| 16 | Abruzzo | ~80K | 0.84× | |
| 17 | Umbria | ~60K | 0.83× | |
| 18 | Basilicata | ~30K | 0.78× | |
| 19 | Molise | ~10K | 0.72× | |
| 20 | Aosta Valley | ~8K | 0.71× |
The strongest cross-interests of the Burberry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Balenciaga | Fashion & Accessoires | 3.79× | ||
| 02 | Fendi | Fashion & Accessoires | 3.66× | ||
| 03 | Miu Miu | Fashion & Accessoires | 3.64× | ||
| 04 | Prada | Fashion & Accessoires | 3.27× | ||
| 05 | Hermès | Fashion & Accessoires | 3.16× | ||
| 06 | Versace | Fashion & Accessoires | 3.02× | ||
| 07 | Fashion show | Fashion & Accessoires | 2.60× | ||
| 08 | Louis Vuitton | Fashion & Accessoires | 2.44× | ||
| 09 | WeTransfer | Internet & Social Media | 2.36× | ||
| 10 | Gucci | Fashion & Accessoires | 2.35× | ||
| 11 | Sephora | Shopping | 2.26× | ||
| 12 | Children's clothing | Fashion & Accessoires | 2.16× | ||
| 13 | Skin care | Beauty & Wellness | 2.07× | ||
| 14 | H&M | Shopping | 2.06× | ||
| 15 | Skirt | Fashion & Accessoires | 2.06× | ||
| 16 | Handbags | Fashion & Accessoires | 1.88× | ||
| 17 | Woman | Kids & Family | 1.65× | ||
| 18 | Dresses | Fashion & Accessoires | 1.60× | ||
| 19 | Personal care | Health | 1.58× | ||
| 20 | Fragrances | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.65× | |
| Early Adopter Mentality | POWER | 1.60× | |
| Luxury Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Individualism | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× |
Burberry's target market in Italy covers an estimated 4,247,311 people, concentrated in Lombardy and Lazio.
65.0% of the Burberry audience are female, 35.0% are male, with an average age of 40.1 years.
Burberry fans show strongest brand affinity for Balenciaga (3.79×), Prada (3.27×), and Fendi (3.66×) over the country average.
Burberry fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Burberry itself, the audience over-indexes on Prada (3.27×), Fendi (3.66×), Woman (1.65×), and Fashion show (2.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Burberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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