A data profile of the people who buy, follow and care about Gmail in Malaysia — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 4,726,552 people in Malaysia.
The average Gmail fan in Malaysia is 34.4 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Google Drive, YouTube, Malaysiakini, with strongest over-indexing on Google Drive (10.59× the country average).
Demographically, the Gmail audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gmail fan in Malaysia is more male, around 34.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.
The key figures that characterise the Gmail profile in Malaysia.
37.0% are female, 63.0% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 34.4 |
| Estimated audience size | 4,726,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Gmail audience comes from Malaysia.
| Country | Share |
|---|---|
| China | 25.1% |
| United States | 6.5% |
| Venezuela | 2.2% |
Where the Gmail audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~50K | 1.99× | |
| 02 | Selangor | ~2M | 1.38× | |
| 03 | Kuala Lumpur | ~1M | 1.29× | |
| 04 | Penang | ~300K | 1.09× | |
| 05 | Johor | ~600K | 1.05× | |
| 06 | Sarawak | ~400K | 0.99× | |
| 07 | Perak | ~400K | 0.98× | |
| 08 | Kedah | ~300K | 0.94× | |
| 09 | Pahang | ~200K | 0.92× | |
| 10 | Malacca | ~200K | 0.92× | |
| 11 | Terengganu | ~200K | 0.91× | |
| 12 | Negeri Sembilan | ~200K | 0.86× | |
| 13 | Kelantan | ~200K | 0.83× | |
| 14 | Sabah | ~300K | 0.76× | |
| 15 | Perlis | ~40K | 0.65× | |
| 16 | Labuan | ~20K | 0.45× |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 10.59× | ||
| 02 | Breaking news | Movies & TV | 2.55× | ||
| 03 | Energy | Home & Garden | 2.10× | ||
| 04 | Documentary movies | Movies & TV | 1.98× | ||
| 05 | Drama movies | Movies & TV | 1.96× | ||
| 06 | YouTube | Movies & TV | 1.90× | ||
| 07 | Online banking | Business & Career | 1.88× | ||
| 08 | Home Appliances | Home & Garden | 1.81× | ||
| 09 | Action movies | Movies & TV | 1.78× | ||
| 10 | Coupons | Shopping | 1.77× | ||
| 11 | Home improvement | Home & Garden | 1.74× | ||
| 12 | Malaysiakini | News | 1.72× | ||
| 13 | Religion | Business & Career | 1.69× | ||
| 14 | Pop music | Music & Radio | 1.67× | ||
| 15 | Google Maps | Internet & Social Media | 1.66× | ||
| 16 | Cooking | Food & Beverages | 1.63× | ||
| 17 | Fast food | Food & Beverages | 1.63× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Rock music | Music & Radio | 1.59× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.91× | |
| Career Orientation | POWER | 1.56× | |
| Urban Lifestyle | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.03× | |
| Early Adopter Mentality | POWER | 0.65× | |
| Luxury Orientation | PREMIUM | 0.69× |
Gmail has an estimated audience of 4,726,552 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
37.0% of Gmail fans are female, 63.0% are male, with an average age of 34.4 years.
Gmail fans show strongest brand affinity for Google Drive (10.59×), YouTube (1.9×), and Malaysiakini (1.72×) over the country average.
Gmail fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Gmail itself, the audience over-indexes on YouTube (1.9×), Malaysiakini (1.72×), Google Maps (1.66×), and Energy (2.1×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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