A data profile of the people who buy, follow and care about Gmail in Poland — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 4,964,959 people in Poland.
Gmail has an estimated audience of 4,964,959 people in Poland. 34.5% are female, 65.5% are male, average age 39.3. Top brand affinities: Shopping and fashion, Catholic Church, LinkedIn, Game consoles, Baltic Sea.
Top brand affinities include Shopping and fashion, Catholic Church, LinkedIn, with strongest over-indexing on Shopping and fashion (3.27× the country average).
Demographically, the Gmail audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Gmail fan in Poland is more male, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Gmail profile in Poland.
34.5% are female, 65.5% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 39.3 |
| Estimated audience size | 4,964,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 32% |
of the worldwide Gmail audience comes from Poland.
| Country | Share |
|---|---|
| China | 25.1% |
| United States | 6.5% |
| Venezuela | 2.2% |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.27× | ||
| 02 | Catholic Church | Politics & Society | 3.27× | ||
| 03 | Game consoles | Technology & Electronics | 3.27× | ||
| 04 | Baltic Sea | Travel & Leisure | 3.27× | ||
| 05 | Newsletter | Technology & Electronics | 3.27× | ||
| 06 | Love & Sex | Kids & Family | 3.27× | ||
| 07 | Kebab | Food & Beverages | 3.27× | ||
| 08 | Business Insider | Business & Career | 3.27× | ||
| 09 | Volunteer fire department | Health | 3.24× | ||
| 10 | Parking lot | Cars & Mobility | 3.05× | ||
| 11 | Dentistry | Business & Career | 2.87× | ||
| 12 | Innovation | Business & Career | 2.53× | ||
| 13 | Internet & Social Media | 2.50× | |||
| 14 | Cloud computing | Technology & Electronics | 2.32× | ||
| 15 | Internet & Social Media | 2.09× | |||
| 16 | Ryanair | Travel & Leisure | 1.95× | ||
| 17 | Banking | Business & Career | 1.60× | ||
| 18 | Internet & Social Media | 1.58× | |||
| 19 | Lidl | Shopping | 1.56× | ||
| 20 | Wine | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.99× | |
| Early Adopter Mentality | POWER | 1.76× | |
| Spirituality | BALANCE | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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