A data profile of the people who buy, follow and care about Facebook in Poland — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 4,865,378 people in Poland.
Facebook has an estimated audience of 4,865,378 people in Poland. 55.3% are female, 44.7% are male, average age 38.8. Top brand affinities: Gmail, Office 365, Payment system, Demi Moore, Tablecloth.
Top brand affinities include Gmail, Office 365, Payment system, with strongest over-indexing on Gmail (1.58× the country average).
Demographically, the Facebook audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Individualism.
The typical Facebook fan in Poland is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Gmail.
The key figures that characterise the Facebook profile in Poland.
55.3% are female, 44.7% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 38.8 |
| Estimated audience size | 4,865,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Facebook audience comes from Poland.
| Country | Share |
|---|---|
| United States | 9.5% |
| China | 3.5% |
| Japan | 2.0% |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mahjong | Games | 2.12× | ||
| 02 | Office 365 | Technology & Electronics | 2.07× | ||
| 03 | Microsoft Teams | Technology & Electronics | 2.07× | ||
| 04 | Health system | Health | 1.93× | ||
| 05 | Big beat | Music & Radio | 1.81× | ||
| 06 | Macaulay Culkin | Movies & TV | 1.77× | ||
| 07 | Tablecloth | Home & Garden | 1.76× | ||
| 08 | Hugh Grant | Movies & TV | 1.74× | ||
| 09 | Canva | Technology & Electronics | 1.73× | ||
| 10 | Ursula von der Leyen | Politics & Society | 1.69× | ||
| 11 | Demi Moore | Movies & TV | 1.68× | ||
| 12 | Anna Jantar | Music & Radio | 1.66× | ||
| 13 | Ranch | Travel & Leisure | 1.65× | ||
| 14 | Sophia Loren | Movies & TV | 1.64× | ||
| 15 | Epilator | Beauty & Wellness | 1.63× | ||
| 16 | GitHub | Internet & Social Media | 1.62× | ||
| 17 | Liam Neeson | Movies & TV | 1.60× | ||
| 18 | Matt Damon | Movies & TV | 1.60× | ||
| 19 | Gmail | Internet & Social Media | 1.58× | ||
| 20 | Payment system | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.10× | |
| Individualism | JOY | 0.96× | |
| Design Affinity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.52× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Sustainability | BALANCE | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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