A data profile of the people who buy, follow and care about Fakt in Poland — modelled from more than twelve digital signal sources. Fakt has an estimated audience of 10,439,345 people in Poland.
Fakt has an estimated audience of 10,439,345 people in Poland. 72.8% are female, 27.2% are male, average age 39.4. Top brand affinities: Shopping and fashion, MBank, BP, PKO Bank Polski, BNP Paribas.
Top brand affinities include Shopping and fashion, MBank, BP, with strongest over-indexing on Shopping and fashion (1.62× the country average).
Demographically, the Fakt audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Fakt fan in Poland is more female, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Fakt profile in Poland.
72.8% are female, 27.2% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 39.4 |
| Estimated audience size | 10,439,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Fakt audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 80.8% |
| Germany | 6.0% |
| United Kingdom | 2.2% |
The strongest cross-interests of the Fakt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 1.62× | ||
| 02 | MBank | Business & Career | 1.62× | ||
| 03 | BP | Cars & Mobility | 1.62× | ||
| 04 | PKO Bank Polski | Business & Career | 1.62× | ||
| 05 | BNP Paribas | Business & Career | 1.62× | ||
| 06 | Activism | Politics & Society | 1.62× | ||
| 07 | Weather | Home & Garden | 1.62× | ||
| 08 | Grocery store | Food & Beverages | 1.62× | ||
| 09 | Love & Sex | Kids & Family | 1.62× | ||
| 10 | Na dobre i na złe | Movies & TV | 1.62× | ||
| 11 | Business Insider | Business & Career | 1.62× | ||
| 12 | Long hair | Beauty & Wellness | 1.61× | ||
| 13 | Bonsai | Home & Garden | 1.61× | ||
| 14 | Pedro Pascal | Movies & TV | 1.59× | ||
| 15 | Microblading | Beauty & Wellness | 1.58× | ||
| 16 | Zoo | Kids & Family | 1.57× | ||
| 17 | Volvo XC60 | Cars & Mobility | 1.54× | ||
| 18 | Philips | Technology & Electronics | 1.52× | ||
| 19 | Catering | Food & Beverages | 1.51× | ||
| 20 | Cat food | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.31× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Design Affinity | PREMIUM | 0.89× | |
| Sustainability | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Fakt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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