A data profile of the people who buy, follow and care about Weather in Poland — modelled from more than twelve digital signal sources. Weather has an estimated audience of 1,900,076 people in Poland.
Weather has an estimated audience of 1,900,076 people in Poland. 55.2% are female, 44.8% are male, average age 43.8. Top brand affinities: Meteorology, All-news radio, Cognitive science, Web portal, Broadcasting.
Top brand affinities include Meteorology, All-news radio, Cognitive science, with strongest over-indexing on Meteorology (11.95× the country average).
Demographically, the Weather audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
The typical Weather fan in Poland is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Meteorology.
The key figures that characterise the Weather profile in Poland.
55.2% are female, 44.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.8 |
| Estimated audience size | 1,900,076 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Weather audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.6% |
| China | 18.9% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Weather audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meteorology | Home & Garden | 11.95× | ||
| 02 | Cybernetics | Politics & Society | 11.31× | ||
| 03 | Weather forecasting | Home & Garden | 11.01× | ||
| 04 | All-news radio | Music & Radio | 10.14× | ||
| 05 | Cognitive science | Health | 10.07× | ||
| 06 | Data | Business & Career | 8.16× | ||
| 07 | Web portal | Internet & Social Media | 7.40× | ||
| 08 | Temperature | Health | 5.82× | ||
| 09 | Broadcasting | Movies & TV | 4.45× | ||
| 10 | Communication | Technology & Electronics | 4.21× | ||
| 11 | Emerging technologies | Technology & Electronics | 4.12× | ||
| 12 | Printing | Technology & Electronics | 3.94× | ||
| 13 | News broadcasting | Business & Career | 3.66× | ||
| 14 | Local news | News | 2.95× | ||
| 15 | World Wide Web | Internet & Social Media | 2.23× | ||
| 16 | Wprost | News | 2.17× | ||
| 17 | Onet Wiadomości | News | 2.04× | ||
| 18 | Technology & Electronics | 1.81× | |||
| 19 | Fakt | News | 1.62× | ||
| 20 | Canada | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.79× | |
| Urban Lifestyle | OPEN | 1.49× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.73× | |
| Travelling | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Weather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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