A data profile of the people who buy, follow and care about Wprost in Poland — modelled from more than twelve digital signal sources. Wprost has an estimated audience of 3,260,229 people in Poland.
Wprost has an estimated audience of 3,260,229 people in Poland. 58.1% are female, 41.9% are male, average age 42.8. Top brand affinities: Shopping and fashion, MBank, BNP Paribas, Local news, Weather.
Top brand affinities include Shopping and fashion, MBank, BNP Paribas, with strongest over-indexing on Shopping and fashion (2.15× the country average).
Demographically, the Wprost audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Family Orientation.
The typical Wprost fan in Poland is more female, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Wprost profile in Poland.
58.1% are female, 41.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.8 |
| Estimated audience size | 3,260,229 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 21% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Wprost audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 92.8% |
| Germany | 3.5% |
| United Kingdom | 1.4% |
The strongest cross-interests of the Wprost audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MBank | Business & Career | 2.17× | ||
| 02 | Local news | News | 2.17× | ||
| 03 | Weather | Home & Garden | 2.17× | ||
| 04 | Bank Zachodni WBK | Business & Career | 2.17× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 2.17× | ||
| 06 | Shopping and fashion | Shopping | 2.15× | ||
| 07 | BNP Paribas | Business & Career | 2.14× | ||
| 08 | Love & Sex | Kids & Family | 2.09× | ||
| 09 | Costa Coffee | Food & Beverages | 2.07× | ||
| 10 | Volvo XC90 | Cars & Mobility | 1.89× | ||
| 11 | Activism | Politics & Society | 1.87× | ||
| 12 | Starter home | Home & Garden | 1.76× | ||
| 13 | Volvo XC60 | Cars & Mobility | 1.70× | ||
| 14 | Na dobre i na złe | Movies & TV | 1.60× | ||
| 15 | Philips | Technology & Electronics | 1.59× | ||
| 16 | Property finder | Home & Garden | 1.57× | ||
| 17 | CAC 40 | Business & Career | 1.53× | ||
| 18 | Family car | Cars & Mobility | 1.53× | ||
| 19 | Radio ZET | Music & Radio | 1.51× | ||
| 20 | Sauna | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.41× | |
| Family Orientation | CONSERVATISM | 1.36× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Sustainability | BALANCE | 0.87× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Wprost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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