A data profile of the people who buy, follow and care about Sauna in Poland — modelled from more than twelve digital signal sources. Sauna has an estimated audience of 1,507,846 people in Poland.
Sauna has an estimated audience of 1,507,846 people in Poland. 58.3% are female, 41.7% are male, average age 42.9. Top brand affinities: Jacuzzi, Consolidated Contractors Company, Child development, Wirtualna Polska, Onet Wiadomości.
Top brand affinities include Jacuzzi, Consolidated Contractors Company, Child development, with strongest over-indexing on Jacuzzi (8.31× the country average).
Demographically, the Sauna audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Sauna fan in Poland is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Jacuzzi.
The key figures that characterise the Sauna profile in Poland.
58.3% are female, 41.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.9 |
| Estimated audience size | 1,507,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 26% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Sauna audience comes from Poland.
| Country | Share |
|---|---|
| Japan | 24.5% |
| United States | 8.8% |
| Germany | 6.9% |
The strongest cross-interests of the Sauna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jacuzzi | Home & Garden | 8.31× | ||
| 02 | Water filter | Food & Beverages | 7.70× | ||
| 03 | Bathtub | Beauty & Wellness | 4.26× | ||
| 04 | Child development | Business & Career | 3.88× | ||
| 05 | Holiday cottage | Travel & Leisure | 2.76× | ||
| 06 | Office 365 | Technology & Electronics | 2.24× | ||
| 07 | Bathroom | Home & Garden | 2.17× | ||
| 08 | Resort | Travel & Leisure | 2.15× | ||
| 09 | TUI | Travel & Leisure | 1.98× | ||
| 10 | Agnieszka Maciąg | Literature | 1.96× | ||
| 11 | Super Express | News | 1.95× | ||
| 12 | Bed | Home & Garden | 1.92× | ||
| 13 | Consolidated Contractors Company | Business & Career | 1.78× | ||
| 14 | Gmail | Internet & Social Media | 1.78× | ||
| 15 | Itaka | Travel & Leisure | 1.76× | ||
| 16 | Wirtualna Polska | News | 1.55× | ||
| 17 | Warsaw | Travel & Leisure | 1.54× | ||
| 18 | Technology & Electronics | 1.53× | |||
| 19 | Onet Wiadomości | News | 1.52× | ||
| 20 | Apartment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.97× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Urban Lifestyle | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.25× | |
| Patriotism | CONSERVATISM | 0.32× | |
| Travelling | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sauna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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