A data profile of the people who buy, follow and care about Onet Wiadomości in Poland — modelled from more than twelve digital signal sources. Onet Wiadomości has an estimated audience of 8,155,490 people in Poland.
Onet Wiadomości has an estimated audience of 8,155,490 people in Poland. 68.7% are female, 31.3% are male, average age 40.6. Top brand affinities: BP, RTV Euro AGD, Auchan, Local news, Weather.
Top brand affinities include BP, RTV Euro AGD, Auchan, with strongest over-indexing on BP (2.04× the country average).
Demographically, the Onet Wiadomości audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Family Orientation.
The typical Onet Wiadomości fan in Poland is more female, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for BP.
The key figures that characterise the Onet Wiadomości profile in Poland.
68.7% are female, 31.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 40.6 |
| Estimated audience size | 8,155,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Onet Wiadomości audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 87.1% |
| Germany | 4.7% |
| United Kingdom | 1.7% |
The strongest cross-interests of the Onet Wiadomości audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BP | Cars & Mobility | 2.04× | ||
| 02 | Local news | News | 2.04× | ||
| 03 | Weather | Home & Garden | 2.04× | ||
| 04 | Love & Sex | Kids & Family | 1.85× | ||
| 05 | Cat food | Pets & Animals | 1.84× | ||
| 06 | Starter home | Home & Garden | 1.78× | ||
| 07 | Conference and resort hotels | Travel & Leisure | 1.73× | ||
| 08 | Grocery store | Food & Beverages | 1.70× | ||
| 09 | Property finder | Home & Garden | 1.66× | ||
| 10 | Zoo | Kids & Family | 1.61× | ||
| 11 | Thermomix | Home & Garden | 1.59× | ||
| 12 | Activism | Politics & Society | 1.58× | ||
| 13 | Credit (finance) | Business & Career | 1.58× | ||
| 14 | City car | Cars & Mobility | 1.58× | ||
| 15 | Na dobre i na złe | Movies & TV | 1.57× | ||
| 16 | RTV Euro AGD | Shopping | 1.55× | ||
| 17 | Auchan | Shopping | 1.52× | ||
| 18 | Sauna | Home & Garden | 1.52× | ||
| 19 | Catering | Food & Beverages | 1.51× | ||
| 20 | M jak miłość | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Family Orientation | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Sustainability | BALANCE | 0.78× | |
| Career Orientation | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Onet Wiadomości. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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