A data profile of the people who buy, follow and care about Zoo in Poland — modelled from more than twelve digital signal sources. Zoo has an estimated audience of 1,498,683 people in Poland.
Zoo has an estimated audience of 1,498,683 people in Poland. 67.7% are female, 32.3% are male, average age 41.4. Top brand affinities: Fakt, Super Express, Onet Wiadomości, Plant, Garden design.
Top brand affinities include Fakt, Super Express, Onet Wiadomości, with strongest over-indexing on Fakt (1.57× the country average).
Demographically, the Zoo audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Zoo fan in Poland is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Fakt.
The key figures that characterise the Zoo profile in Poland.
67.7% are female, 32.3% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 41.4 |
| Estimated audience size | 1,498,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Zoo audience comes from Poland.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 8.1% |
| France | 6.6% |
The strongest cross-interests of the Zoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden design | Home & Garden | 4.17× | ||
| 02 | Landscape architecture | Business & Career | 4.03× | ||
| 03 | Park | Travel & Leisure | 2.74× | ||
| 04 | Plus-size clothing | Fashion & Accessoires | 2.48× | ||
| 05 | Agnieszka Maciąg | Literature | 2.42× | ||
| 06 | Super Express | News | 2.25× | ||
| 07 | Office 365 | Technology & Electronics | 2.20× | ||
| 08 | Plant | Home & Garden | 2.11× | ||
| 09 | Wildlife | Travel & Leisure | 1.94× | ||
| 10 | Black Red White | Home & Garden | 1.91× | ||
| 11 | Chair | Home & Garden | 1.89× | ||
| 12 | Smyk | Shopping | 1.84× | ||
| 13 | Kindergarten | Kids & Family | 1.68× | ||
| 14 | Flower | Home & Garden | 1.65× | ||
| 15 | Onet Wiadomości | News | 1.61× | ||
| 16 | Childhood | Kids & Family | 1.61× | ||
| 17 | Leroy Merlin | Shopping | 1.60× | ||
| 18 | Fakt | News | 1.57× | ||
| 19 | Recipes | Food & Beverages | 1.53× | ||
| 20 | Wirtualna Polska | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.52× | |
| Quality Awareness | PREMIUM | 1.48× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.21× | |
| Healthy Lifestyle | BALANCE | 0.38× | |
| Early Adopter Mentality | POWER | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.