A data profile of the people who buy, follow and care about Plant in Poland — modelled from more than twelve digital signal sources. Plant has an estimated audience of 4,640,675 people in Poland.
Plant has an estimated audience of 4,640,675 people in Poland. 69.6% are female, 30.4% are male, average age 41.5. Top brand affinities: Flower, Gazeta Wyborcza, Rossmann, Gardening, PUDELEK.
Top brand affinities include Flower, Gazeta Wyborcza, Rossmann, with strongest over-indexing on Flower (1.82× the country average).
Demographically, the Plant audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Plant fan in Poland is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Flower.
The key figures that characterise the Plant profile in Poland.
69.6% are female, 30.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 41.5 |
| Estimated audience size | 4,640,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Plant audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floristry | Home & Garden | 3.38× | ||
| 02 | Zoo | Kids & Family | 2.11× | ||
| 03 | Greenhouse | Home & Garden | 1.94× | ||
| 04 | Flower | Home & Garden | 1.82× | ||
| 05 | TripAdvisor | Travel & Leisure | 1.82× | ||
| 06 | Deichmann | Shopping | 1.78× | ||
| 07 | Kitchenware | Home & Garden | 1.76× | ||
| 08 | Fertilizer | Home & Garden | 1.74× | ||
| 09 | Cholesterol | Food & Beverages | 1.73× | ||
| 10 | Bedroom furniture | Home & Garden | 1.68× | ||
| 11 | Viral video | Internet & Social Media | 1.65× | ||
| 12 | Gazeta Wyborcza | News | 1.61× | ||
| 13 | Self-love | Health | 1.58× | ||
| 14 | PUDELEK | News | 1.57× | ||
| 15 | Rossmann | Shopping | 1.55× | ||
| 16 | Kwestia Smaku | Food & Beverages | 1.55× | ||
| 17 | Gardening | Home & Garden | 1.54× | ||
| 18 | Meat | Food & Beverages | 1.54× | ||
| 19 | Charity and causes | Business & Career | 1.53× | ||
| 20 | CAC 40 | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.43× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Mindfulness | BALANCE | 1.00× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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