A data profile of the people who buy, follow and care about Plant in Malaysia — modelled from more than twelve digital signal sources. Plant has an estimated audience of 3,489,959 people in Malaysia.
Plant has an estimated audience of 3,489,959 people in Malaysia. 55.8% are female, 44.2% are male, average age 40.9. Top brand affinities: Politics, Blood vessel, Social science, Uric acid, Fertilizer.
Top brand affinities include Politics, Blood vessel, Social science, with strongest over-indexing on Politics (1.52× the country average).
Demographically, the Plant audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.
The typical Plant fan in Malaysia is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Politics.
The key figures that characterise the Plant profile in Malaysia.
55.8% are female, 44.2% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 40.9 |
| Estimated audience size | 3,489,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Plant audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blood vessel | Health | 2.17× | ||
| 02 | Uric acid | Health | 2.13× | ||
| 03 | Statistics | Business & Career | 2.12× | ||
| 04 | Air fryer | Food & Beverages | 2.07× | ||
| 05 | TVBS | Movies & TV | 2.05× | ||
| 06 | Rum | Food & Beverages | 2.05× | ||
| 07 | Public administration | Business & Career | 1.97× | ||
| 08 | HVAC | Home & Garden | 1.86× | ||
| 09 | World Heritage Site | Politics & Society | 1.84× | ||
| 10 | Fertilizer | Home & Garden | 1.71× | ||
| 11 | Instant noodle | Food & Beverages | 1.71× | ||
| 12 | Forestry | Home & Garden | 1.67× | ||
| 13 | Floristry | Home & Garden | 1.65× | ||
| 14 | Social science | Business & Career | 1.58× | ||
| 15 | Tableware | Food & Beverages | 1.58× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.58× | ||
| 17 | Zoo | Kids & Family | 1.55× | ||
| 18 | Ornamental plant | Home & Garden | 1.53× | ||
| 19 | Renewable energy | Business & Career | 1.53× | ||
| 20 | Politics | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.22× | |
| Quality Awareness | PREMIUM | 1.18× | |
| Community Orientation | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.87× | |
| Individualism | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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