A data profile of the people who buy, follow and care about Plant in Portugal — modelled from more than twelve digital signal sources. Plant has an estimated audience of 2,604,274 people in Portugal.
The average Plant fan in Portugal is 46.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Flower, Black Friday (shopping), Romance novels, with strongest over-indexing on Flower (1.65× the country average).
Demographically, the Plant audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Plant fan in Portugal is more female, around 46.3 years old, with strong Tradition tendencies and a notable affinity for Flower.
The key figures that characterise the Plant profile in Portugal.
64.2% are female, 35.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 46.3 |
| Estimated audience size | 2,604,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Plant audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
Where the Plant audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.96× | |
| 02 | Faro District | ~200K | 1.40× | |
| 03 | Setúbal District | ~300K | 1.16× | |
| 04 | Porto District | ~600K | 1.10× | |
| 05 | Santarém District | ~100K | 1.10× | |
| 06 | Madeira | ~80K | 1.06× | |
| 07 | Leiria District | ~100K | 1.05× | |
| 08 | Azores | ~70K | 1.00× | |
| 09 | Bragança District | ~30K | 1.00× | |
| 10 | Portalegre District | ~30K | 1.00× | |
| 11 | Coimbra District | ~100K | 0.99× | |
| 12 | Castelo Branco District | ~50K | 0.98× | |
| 13 | Beja District | ~40K | 0.98× | |
| 14 | Guarda District | ~30K | 0.98× | |
| 15 | Vila Real District | ~50K | 0.96× | |
| 16 | Évora District | ~40K | 0.96× | |
| 17 | Aveiro District | ~200K | 0.94× | |
| 18 | Viseu District | ~90K | 0.94× | |
| 19 | Viana do Castelo District | ~60K | 0.94× | |
| 20 | Braga District | ~200K | 0.88× |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 2.17× | ||
| 02 | Zoo | Kids & Family | 2.16× | ||
| 03 | Greenhouse | Home & Garden | 1.92× | ||
| 04 | Essential oil | Home & Garden | 1.78× | ||
| 05 | Rio Ave F.C. | Sports | 1.77× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.77× | ||
| 07 | Herbalism | Health | 1.74× | ||
| 08 | Microwave oven | Home & Garden | 1.70× | ||
| 09 | Flower | Home & Garden | 1.65× | ||
| 10 | Hardware store | Home & Garden | 1.61× | ||
| 11 | Cholesterol | Food & Beverages | 1.61× | ||
| 12 | Romance novels | Literature | 1.58× | ||
| 13 | French cuisine | Food & Beverages | 1.56× | ||
| 14 | Vitória S.C. | Sports | 1.55× | ||
| 15 | Costume jewelry | Fashion & Accessoires | 1.54× | ||
| 16 | Rail transport | Travel & Leisure | 1.54× | ||
| 17 | Black Friday (shopping) | Shopping | 1.52× | ||
| 18 | EDreams | Travel & Leisure | 1.52× | ||
| 19 | TAP Portugal | Travel & Leisure | 1.52× | ||
| 20 | Bricomarché | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.42× | |
| Community Orientation | OPEN | 1.39× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.98× | |
| Risk Appetite | THRILL | 0.98× | |
| Mindfulness | BALANCE | 0.99× |
Plant has an estimated audience of 2,604,274 people in Portugal, concentrated in Lisbon District and Porto District.
64.2% of Plant fans are female, 35.8% are male, with an average age of 46.3 years.
Plant fans show strongest brand affinity for Flower (1.65×), Black Friday (shopping) (1.52×), and Romance novels (1.58×) over the country average.
Plant fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Plant itself, the audience over-indexes on Black Friday (shopping) (1.52×), Romance novels (1.58×), Costume jewelry (1.54×), and Zoo (2.16×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.