A data profile of the people who buy, follow and care about Plant in Belgium — modelled from more than twelve digital signal sources. Plant has an estimated audience of 2,664,437 people in Belgium.
Plant has an estimated audience of 2,664,437 people in Belgium. 61.1% are female, 38.9% are male, average age 45.8. Top brand affinities: Flower, Zoo, Ornamental plant, Garden furniture, Plant nursery.
Top brand affinities include Flower, Zoo, Ornamental plant, with strongest over-indexing on Flower (1.63× the country average).
Demographically, the Plant audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Individualism, Design Affinity.
The typical Plant fan in Belgium is more female, around 45.8 years old, with strong Individualism tendencies and a notable affinity for Flower.
The key figures that characterise the Plant profile in Belgium.
61.1% are female, 38.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.8 |
| Estimated audience size | 2,664,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Plant audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 2.40× | ||
| 02 | Herbalism | Health | 2.21× | ||
| 03 | Ornamental plant | Home & Garden | 2.04× | ||
| 04 | Plant nursery | Home & Garden | 2.04× | ||
| 05 | Houseplant | Home & Garden | 1.96× | ||
| 06 | Zoo | Kids & Family | 1.91× | ||
| 07 | Flower bouquet | Home & Garden | 1.90× | ||
| 08 | Horticulture | Home & Garden | 1.77× | ||
| 09 | Outlet store | Shopping | 1.68× | ||
| 10 | Tradition | Politics & Society | 1.66× | ||
| 11 | Alternative medicine | Business & Career | 1.65× | ||
| 12 | Flower | Home & Garden | 1.63× | ||
| 13 | Forestry | Home & Garden | 1.63× | ||
| 14 | Veterinary medicine | Business & Career | 1.59× | ||
| 15 | Fair trade | Business & Career | 1.57× | ||
| 16 | Pergola | Home & Garden | 1.56× | ||
| 17 | Garden furniture | Home & Garden | 1.54× | ||
| 18 | Patio | Home & Garden | 1.54× | ||
| 19 | Habitat | Shopping | 1.53× | ||
| 20 | Pharmacy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.35× | |
| Design Affinity | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.97× | |
| Risk Appetite | THRILL | 0.98× | |
| Luxury Orientation | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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