A data profile of the people who buy, follow and care about Plant in Austria — modelled from more than twelve digital signal sources. Plant has an estimated audience of 1,482,658 people in Austria.
The average Plant fan in Austria is 41.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Obi (store), Politics, with strongest over-indexing on Billa (supermarket) (1.63× the country average).
Demographically, the Plant audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Plant fan in Austria is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Plant profile in Austria.
60.5% are female, 39.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.3 |
| Estimated audience size | 1,482,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Plant audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
Where the Plant audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.12× | |
| 02 | Lower Austria | ~200K | 1.10× | |
| 03 | Upper Austria | ~200K | 1.07× | |
| 04 | Styria | ~200K | 1.01× | |
| 05 | Vorarlberg | ~50K | 1.00× | |
| 06 | Burgenland | ~40K | 0.99× | |
| 07 | Carinthia (state) | ~70K | 0.93× | |
| 08 | Tyrol | ~90K | 0.91× | |
| 09 | Salzburg | ~90K | 0.91× |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flower bouquet | Home & Garden | 2.36× | ||
| 02 | Real estate broker | Home & Garden | 2.28× | ||
| 03 | Italian cuisine | Food & Beverages | 2.25× | ||
| 04 | Garden centre | Home & Garden | 2.12× | ||
| 05 | Home Office | Business & Career | 2.07× | ||
| 06 | Hobby | Home & Garden | 2.01× | ||
| 07 | Politics | Politics & Society | 1.85× | ||
| 08 | Toys | Games | 1.72× | ||
| 09 | Lingerie | Fashion & Accessoires | 1.70× | ||
| 10 | Renovation | Home & Garden | 1.69× | ||
| 11 | Hornbach | Shopping | 1.68× | ||
| 12 | KFC | Food & Beverages | 1.67× | ||
| 13 | Flower | Home & Garden | 1.64× | ||
| 14 | Distilled beverage | Food & Beverages | 1.64× | ||
| 15 | Billa (supermarket) | Shopping | 1.63× | ||
| 16 | Obi (store) | Shopping | 1.60× | ||
| 17 | Blues music | Music & Radio | 1.57× | ||
| 18 | Local food | Food & Beverages | 1.53× | ||
| 19 | Apartment | Business & Career | 1.52× | ||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| DIY Mentality | THRILL | 1.54× | |
| Design Affinity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Extroversion | THRILL | 1.00× |
Plant has an estimated audience of 1,482,658 people in Austria, concentrated in Vienna and Lower Austria.
60.5% of Plant fans are female, 39.5% are male, with an average age of 41.3 years.
Plant fans show strongest brand affinity for Billa (supermarket) (1.63×), Obi (store) (1.6×), and Politics (1.85×) over the country average.
Plant fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Plant itself, the audience over-indexes on Obi (store) (1.6×), Politics (1.85×), Hobby (2.01×), and Hornbach (1.68×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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