A data profile of the people who buy, follow and care about Plant in South Africa — modelled from more than twelve digital signal sources. Plant has an estimated audience of 1,551,509 people in South Africa.
Plant has an estimated audience of 1,551,509 people in South Africa. 60.7% are female, 39.3% are male, average age 41.1. Top brand affinities: Innovation, Sustainable energy, Fertilizer, Zoo, Garden centre.
Top brand affinities include Innovation, Sustainable energy, Fertilizer, with strongest over-indexing on Innovation (1.52× the country average).
Demographically, the Plant audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Plant fan in South Africa is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Plant profile in South Africa.
60.7% are female, 39.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 41.1 |
| Estimated audience size | 1,551,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 28% |
of the worldwide Plant audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicinal plants | Health | 2.10× | ||
| 02 | Garden centre | Home & Garden | 2.07× | ||
| 03 | Social shopping | Shopping | 1.95× | ||
| 04 | Fertilizer | Home & Garden | 1.85× | ||
| 05 | Urban agriculture | Business & Career | 1.80× | ||
| 06 | Zoo | Kids & Family | 1.79× | ||
| 07 | Organic certification | Food & Beverages | 1.68× | ||
| 08 | Slow cooker | Food & Beverages | 1.68× | ||
| 09 | Sustainable energy | Home & Garden | 1.63× | ||
| 10 | Hostel | Travel & Leisure | 1.63× | ||
| 11 | Birkenstock | Fashion & Accessoires | 1.60× | ||
| 12 | Prosecco | Food & Beverages | 1.60× | ||
| 13 | Lawn mower | Home & Garden | 1.58× | ||
| 14 | Air purifier | Home & Garden | 1.57× | ||
| 15 | Zero waste | Home & Garden | 1.56× | ||
| 16 | Meghan Markle | Fashion & Accessoires | 1.55× | ||
| 17 | Innovation | Business & Career | 1.52× | ||
| 18 | Singapore Airlines | Travel & Leisure | 1.52× | ||
| 19 | Bohemianism | Fashion & Accessoires | 1.52× | ||
| 20 | Superfood | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.50× | |
| Sustainability | BALANCE | 1.38× | |
| Pet Ownership | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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