A data profile of the people who buy, follow and care about Plant in Ireland — modelled from more than twelve digital signal sources. Plant has an estimated audience of 1,486,131 people in Ireland.
Plant has an estimated audience of 1,486,131 people in Ireland. 63.7% are female, 36.3% are male, average age 44.9. Top brand affinities: Malta, Zoo, Folic acid, Yorkshire Terrier, French Bulldog.
Top brand affinities include Malta, Zoo, Folic acid, with strongest over-indexing on Malta (3.25× the country average).
Demographically, the Plant audience skews more female with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Plant fan in Ireland is more female, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Malta.
The key figures that characterise the Plant profile in Ireland.
63.7% are female, 36.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 44.9 |
| Estimated audience size | 1,486,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Plant audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 3.25× | ||
| 02 | El Corte Inglés | Shopping | 2.98× | ||
| 03 | Australian Shepherd | Pets & Animals | 1.72× | ||
| 04 | New Look | Fashion & Accessoires | 1.70× | ||
| 05 | Rottweiler | Pets & Animals | 1.65× | ||
| 06 | Beagle | Pets & Animals | 1.64× | ||
| 07 | Shih Tzu | Pets & Animals | 1.63× | ||
| 08 | Target Corporation | Shopping | 1.61× | ||
| 09 | Zoo | Kids & Family | 1.60× | ||
| 10 | French Bulldog | Pets & Animals | 1.60× | ||
| 11 | Border Collie | Pets & Animals | 1.58× | ||
| 12 | Bulldog | Pets & Animals | 1.57× | ||
| 13 | Dachshund | Pets & Animals | 1.56× | ||
| 14 | Herbalism | Health | 1.56× | ||
| 15 | Poodle | Pets & Animals | 1.56× | ||
| 16 | Yorkshire Terrier | Pets & Animals | 1.55× | ||
| 17 | Folic acid | Health | 1.51× | ||
| 18 | Essential oil | Home & Garden | 1.51× | ||
| 19 | Jewellery store | Fashion & Accessoires | 1.51× | ||
| 20 | Mineral water | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.34× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Extroversion | THRILL | 0.89× | |
| Travelling | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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