A data profile of the people who buy, follow and care about Plant in Finland — modelled from more than twelve digital signal sources. Plant has an estimated audience of 898,913 people in Finland.
Plant has an estimated audience of 898,913 people in Finland. 70.7% are female, 29.3% are male, average age 45.3. Top brand affinities: Helsinki, Do it yourself (DIY), Flower, Gina Tricot, Swimming pool.
Top brand affinities include Helsinki, Do it yourself (DIY), Flower, with strongest over-indexing on Helsinki (1.73× the country average).
Demographically, the Plant audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
The typical Plant fan in Finland is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Helsinki.
The key figures that characterise the Plant profile in Finland.
70.7% are female, 29.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 45.3 |
| Estimated audience size | 898,913 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Plant audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swimming pool | Sports | 2.41× | ||
| 02 | Rottweiler | Pets & Animals | 2.00× | ||
| 03 | Dachshund | Pets & Animals | 1.95× | ||
| 04 | Golden Retriever | Pets & Animals | 1.87× | ||
| 05 | Flower | Home & Garden | 1.77× | ||
| 06 | Forestry | Home & Garden | 1.76× | ||
| 07 | Sewing machine | Home & Garden | 1.74× | ||
| 08 | Helsinki | Travel & Leisure | 1.73× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 1.70× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 11 | Fiction books | Literature | 1.67× | ||
| 12 | Instant messaging | Internet & Social Media | 1.62× | ||
| 13 | Modern architecture | Arts & Culture | 1.59× | ||
| 14 | Hair products | Beauty & Wellness | 1.57× | ||
| 15 | Lunch | Food & Beverages | 1.57× | ||
| 16 | Scandinavia | Travel & Leisure | 1.56× | ||
| 17 | Lindex | Fashion & Accessoires | 1.55× | ||
| 18 | Meat | Food & Beverages | 1.54× | ||
| 19 | Local food | Food & Beverages | 1.53× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| DIY Mentality | THRILL | 1.41× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.95× | |
| Social Media Usage | JOY | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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