A data profile of the people who buy, follow and care about Plant in Argentina — modelled from more than twelve digital signal sources. Plant has an estimated audience of 1,928,704 people in Argentina.
Plant has an estimated audience of 1,928,704 people in Argentina. 68.4% are female, 31.6% are male, average age 41.3. Top brand affinities: Gardening, Rail transport, Fertilizer, Essential oil, Baking powder.
Top brand affinities include Gardening, Rail transport, Fertilizer, with strongest over-indexing on Gardening (1.55× the country average).
Demographically, the Plant audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Plant fan in Argentina is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Gardening.
The key figures that characterise the Plant profile in Argentina.
68.4% are female, 31.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 41.3 |
| Estimated audience size | 1,928,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Plant audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greenhouse | Home & Garden | 2.08× | ||
| 02 | Urban agriculture | Business & Career | 2.08× | ||
| 03 | Garden centre | Home & Garden | 2.08× | ||
| 04 | Aromatherapy | Home & Garden | 1.90× | ||
| 05 | Herbalism | Health | 1.79× | ||
| 06 | Thermomix | Home & Garden | 1.72× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 08 | Zoo | Kids & Family | 1.65× | ||
| 09 | Baking powder | Food & Beverages | 1.62× | ||
| 10 | Salma Hayek | Movies & TV | 1.62× | ||
| 11 | Feng shui | Health | 1.60× | ||
| 12 | Mineral water | Food & Beverages | 1.59× | ||
| 13 | Essential oil | Home & Garden | 1.57× | ||
| 14 | Gardening | Home & Garden | 1.55× | ||
| 15 | Flea market | Home & Garden | 1.55× | ||
| 16 | Nobel Peace Prize | Politics & Society | 1.55× | ||
| 17 | Fertilizer | Home & Garden | 1.54× | ||
| 18 | Jessica Alba | Movies & TV | 1.54× | ||
| 19 | IKEA | Home & Garden | 1.52× | ||
| 20 | Rail transport | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Tradition | CONSERVATISM | 1.41× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Risk Appetite | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.