A data profile of the people who buy, follow and care about Plant in Colombia — modelled from more than twelve digital signal sources. Plant has an estimated audience of 3,182,228 people in Colombia.
Plant has an estimated audience of 3,182,228 people in Colombia. 59.1% are female, 40.9% are male, average age 39.0. Top brand affinities: Do it yourself (DIY), Non-alcoholic beverage, Gardening, Kitchenware, Espresso.
Top brand affinities include Do it yourself (DIY), Non-alcoholic beverage, Gardening, with strongest over-indexing on Do it yourself (DIY) (1.55× the country average).
Demographically, the Plant audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Career Orientation.
The typical Plant fan in Colombia is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Plant profile in Colombia.
59.1% are female, 40.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.0 |
| Estimated audience size | 3,182,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Plant audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas market | Food & Beverages | 2.35× | ||
| 02 | Urban agriculture | Business & Career | 2.31× | ||
| 03 | Medicinal plants | Health | 1.90× | ||
| 04 | Herbalism | Health | 1.88× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.79× | ||
| 06 | Efficient energy use | Technology & Electronics | 1.77× | ||
| 07 | Greenhouse | Home & Garden | 1.76× | ||
| 08 | Aromatherapy | Home & Garden | 1.72× | ||
| 09 | Gardening | Home & Garden | 1.70× | ||
| 10 | Essential oil | Home & Garden | 1.70× | ||
| 11 | Fertilizer | Home & Garden | 1.67× | ||
| 12 | Crystal Palace F.C. | Sports | 1.66× | ||
| 13 | Kitchenware | Home & Garden | 1.59× | ||
| 14 | Mineral water | Food & Beverages | 1.59× | ||
| 15 | Bedroom furniture | Home & Garden | 1.57× | ||
| 16 | Traditional medicine | Health | 1.57× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 18 | Solar power | Home & Garden | 1.55× | ||
| 19 | Sustainable energy | Home & Garden | 1.54× | ||
| 20 | Espresso | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Career Orientation | POWER | 1.36× | |
| Sustainability | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Risk Appetite | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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