A data profile of the people who buy, follow and care about Plant in Australia — modelled from more than twelve digital signal sources. Plant has an estimated audience of 7,352,578 people in Australia.
Plant has an estimated audience of 7,352,578 people in Australia. 64.4% are female, 35.6% are male, average age 44.3. Top brand affinities: Real property, Plant nursery, Blanket, Horticulture, Herbalism.
Top brand affinities include Real property, Plant nursery, Blanket, with strongest over-indexing on Real property (1.58× the country average).
Demographically, the Plant audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Sustainability, DIY Mentality.
The typical Plant fan in Australia is more female, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Real property.
The key figures that characterise the Plant profile in Australia.
64.4% are female, 35.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 44.3 |
| Estimated audience size | 7,352,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Plant audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 3.78× | ||
| 02 | Bonsai | Home & Garden | 1.85× | ||
| 03 | Duvet | Home & Garden | 1.84× | ||
| 04 | Garden centre | Home & Garden | 1.77× | ||
| 05 | Medicinal plants | Health | 1.76× | ||
| 06 | Plant nursery | Home & Garden | 1.71× | ||
| 07 | Blanket | Home & Garden | 1.70× | ||
| 08 | Christmas market | Food & Beverages | 1.68× | ||
| 09 | Aromatherapy | Home & Garden | 1.63× | ||
| 10 | Flower bouquet | Home & Garden | 1.59× | ||
| 11 | Reuse | Home & Garden | 1.59× | ||
| 12 | COS | Shopping | 1.59× | ||
| 13 | Urban agriculture | Business & Career | 1.59× | ||
| 14 | Real property | Home & Garden | 1.58× | ||
| 15 | Herbalism | Health | 1.56× | ||
| 16 | Sustainable clothing | Fashion & Accessoires | 1.56× | ||
| 17 | Lush (company) | Beauty & Wellness | 1.55× | ||
| 18 | Organic cotton | Fashion & Accessoires | 1.55× | ||
| 19 | Horticulture | Home & Garden | 1.54× | ||
| 20 | Water purification | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.30× | |
| DIY Mentality | THRILL | 1.29× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Pet Ownership | JOY | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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