A data profile of the people who buy, follow and care about Plant in Indonesia — modelled from more than twelve digital signal sources. Plant has an estimated audience of 4,292,013 people in Indonesia.
Plant has an estimated audience of 4,292,013 people in Indonesia. 50.1% are female, 49.9% are male, average age 37.9. Top brand affinities: Traveloka, Astro (Malaysian satellite television), Gardening, Fertilizer, FamilyMart.
Top brand affinities include Traveloka, Astro (Malaysian satellite television), Gardening, with strongest over-indexing on Traveloka (2.08× the country average).
Demographically, the Plant audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Plant fan in Indonesia is balanced, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Traveloka.
The key figures that characterise the Plant profile in Indonesia.
50.1% are female, 49.9% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 37.9 |
| Estimated audience size | 4,292,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Plant audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 6.2% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 2.63× | ||
| 02 | Flower bouquet | Home & Garden | 2.22× | ||
| 03 | Self-love | Health | 2.17× | ||
| 04 | Traveloka | Travel & Leisure | 2.08× | ||
| 05 | Astro (Malaysian satellite television) | Movies & TV | 2.03× | ||
| 06 | Scholarship | Kids & Family | 1.97× | ||
| 07 | Garuda Indonesia | Travel & Leisure | 1.90× | ||
| 08 | Gardening | Home & Garden | 1.83× | ||
| 09 | Self-employment | Business & Career | 1.83× | ||
| 10 | CIMB | Business & Career | 1.82× | ||
| 11 | 7-Eleven | Shopping | 1.82× | ||
| 12 | Lottery | Games | 1.79× | ||
| 13 | Innovation | Business & Career | 1.77× | ||
| 14 | Maybank | Business & Career | 1.76× | ||
| 15 | FamilyMart | Shopping | 1.72× | ||
| 16 | Self-defense | Sports | 1.68× | ||
| 17 | Allkpop | Music & Radio | 1.65× | ||
| 18 | Organic farming | Food & Beverages | 1.64× | ||
| 19 | Cholesterol | Food & Beverages | 1.62× | ||
| 20 | Life insurance | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.60× | |
| Indulgence | JOY | 1.55× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Extroversion | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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