A data profile of the people who buy, follow and care about Gardening in Indonesia — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 2,897,390 people in Indonesia.
The average Gardening fan in Indonesia is 38.6 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Garden, Plant, Kebaya, with strongest over-indexing on Garden (2.67× the country average).
Demographically, the Gardening audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Gardening fan in Indonesia is balanced, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Garden.
The key figures that characterise the Gardening profile in Indonesia.
46.7% are female, 53.3% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 38.6 |
| Estimated audience size | 2,897,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 27% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Gardening audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
Where the Gardening audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bangka-Belitung Islands | ~20K | 1.16× | |
| 02 | West Papua | ~10K | 1.16× | |
| 03 | Bali | ~60K | 1.07× | |
| 04 | North Kalimantan | ~10K | 1.07× | |
| 05 | North Maluku | ~10K | 1.05× | |
| 06 | Papua (province) | ~20K | 1.03× | |
| 07 | Maluku | ~10K | 1.03× | |
| 08 | Gorontalo (disambiguation)(2) | ~10K | 1.03× | |
| 09 | West Sulawesi | ~10K | 1.03× | |
| 10 | South Kalimantan | ~40K | 1.01× | |
| 11 | Riau Islands | ~30K | 1.00× | |
| 12 | Central Sulawesi | ~30K | 1.00× | |
| 13 | Bengkulu | ~20K | 1.00× | |
| 14 | Southeast Sulawesi | ~20K | 1.00× | |
| 15 | Central Kalimantan | ~20K | 0.99× | |
| 16 | Riau | ~70K | 0.96× | |
| 17 | Jambi | ~30K | 0.96× | |
| 18 | North Sulawesi | ~30K | 0.96× | |
| 19 | South Sumatra | ~70K | 0.95× | |
| 20 | Special Region of Yogyakarta | ~50K | 0.95× | |
| 21 | East Kalimantan | ~40K | 0.95× | |
| 22 | East Nusa Tenggara | ~30K | 0.95× | |
| 23 | Lampung | ~60K | 0.94× | |
| 24 | West Kalimantan | ~40K | 0.94× | |
| 25 | West Nusa Tenggara | ~30K | 0.94× | |
| 26 | Aceh | ~40K | 0.93× | |
| 27 | West Sumatra | ~50K | 0.92× | |
| 28 | Central Java | ~300K | 0.91× | |
| 29 | East Java | ~300K | 0.89× | |
| 30 | South Sulawesi | ~80K | 0.87× | |
| 31 | North Sumatra | ~100K | 0.86× | |
| 32 | Banten | ~100K | 0.85× | |
| 33 | Jakarta | ~200K | 0.83× | |
| 34 | West Java | ~300K | 0.70× |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plastic bag | Home & Garden | 3.22× | ||
| 02 | Garden | Home & Garden | 2.67× | ||
| 03 | Fertilizer | Home & Garden | 2.46× | ||
| 04 | Web fiction | Literature | 2.01× | ||
| 05 | Plant | Home & Garden | 1.83× | ||
| 06 | Gastric acid | Health | 1.69× | ||
| 07 | Panties | Fashion & Accessoires | 1.67× | ||
| 08 | Cholesterol | Food & Beverages | 1.64× | ||
| 09 | Joint | Health | 1.63× | ||
| 10 | Tunic | Fashion & Accessoires | 1.61× | ||
| 11 | Mara Region | Travel & Leisure | 1.59× | ||
| 12 | Bed sheet | Home & Garden | 1.58× | ||
| 13 | Kebaya | Fashion & Accessoires | 1.55× | ||
| 14 | Blender | Home & Garden | 1.55× | ||
| 15 | Honey | Food & Beverages | 1.53× | ||
| 16 | Stomach | Health | 1.52× | ||
| 17 | Islamic theology | Politics & Society | 1.52× | ||
| 18 | Milea, Ioannina | Travel & Leisure | 1.52× | ||
| 19 | Diabetes mellitus awareness | Health | 1.50× | ||
| 20 | Frying pan | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.33× | |
| Risk Appetite | THRILL | 1.04× | |
| Healthy Lifestyle | BALANCE | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Early Adopter Mentality | POWER | 0.56× | |
| Design Affinity | PREMIUM | 0.57× |
Gardening has an estimated audience of 2,897,390 people in Indonesia, concentrated in West Java and East Java.
46.7% of Gardening fans are female, 53.3% are male, with an average age of 38.6 years.
Gardening fans show strongest brand affinity for Garden (2.67×), Plant (1.83×), and Kebaya (1.55×) over the country average.
Gardening fans in Indonesia are most concentrated in West Java (reach ~300K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gardening itself, the audience over-indexes on Plant (1.83×), Kebaya (1.55×), Tunic (1.61×), and Web fiction (2.01×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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