A data profile of the people who buy, follow and care about Gardening in Switzerland — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 1,410,446 people in Switzerland.
The average Gardening fan in Switzerland is 43.7 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Plant, Betty Bossi, Garden furniture, with strongest over-indexing on Plant (1.65× the country average).
Demographically, the Gardening audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Gardening fan in Switzerland is more female, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Plant.
The key figures that characterise the Gardening profile in Switzerland.
56.7% are female, 43.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.7 |
| Estimated audience size | 1,410,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Gardening audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
Where the Gardening audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schwyz | ~40K | 1.70× | |
| 02 | Aargau | ~100K | 1.56× | |
| 03 | Basel-Landschaft | ~40K | 1.34× | |
| 04 | Canton of St. Gallen | ~90K | 1.29× | |
| 05 | Canton of Bern | ~200K | 1.27× | |
| 06 | Canton of Zürich | ~300K | 1.21× | |
| 07 | Appenzell Ausserrhoden | ~8K | 1.20× | |
| 08 | Thurgau | ~40K | 1.14× | |
| 09 | Solothurn | ~40K | 1.14× | |
| 10 | Canton of Zug | ~20K | 1.09× | |
| 11 | Schaffhausen | ~10K | 1.09× | |
| 12 | Canton of Geneva | ~100K | 1.07× | |
| 13 | Appenzell Innerrhoden | ~2K | 1.03× | |
| 14 | Luzern | ~60K | 1.02× | |
| 15 | Canton of Glarus | ~5K | 0.99× | |
| 16 | Uri | ~5K | 0.99× | |
| 17 | Canton of Nidwalden | ~5K | 0.98× | |
| 18 | Canton of Obwalden | ~5K | 0.98× | |
| 19 | Jura | ~9K | 0.96× | |
| 20 | Neuchatel | ~30K | 0.95× | |
| 21 | Basel-City | ~50K | 0.94× | |
| 22 | Graubünden | ~30K | 0.92× | |
| 23 | Fribourg | ~40K | 0.87× | |
| 24 | Valais | ~50K | 0.86× | |
| 25 | Ticino | ~50K | 0.83× | |
| 26 | Vaud | ~100K | 0.76× |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden design | Home & Garden | 2.21× | ||
| 02 | Landscape architecture | Business & Career | 2.12× | ||
| 03 | Garden furniture | Home & Garden | 1.95× | ||
| 04 | Pergola | Home & Garden | 1.91× | ||
| 05 | Horticulture | Home & Garden | 1.90× | ||
| 06 | Balcony | Home & Garden | 1.89× | ||
| 07 | Garden centre | Home & Garden | 1.78× | ||
| 08 | Plant | Home & Garden | 1.65× | ||
| 09 | Søstrene Grene | Fashion & Accessoires | 1.62× | ||
| 10 | Betty Bossi | Food & Beverages | 1.61× | ||
| 11 | Zoo | Kids & Family | 1.61× | ||
| 12 | Houseplant | Home & Garden | 1.61× | ||
| 13 | Terraced house | Home & Garden | 1.61× | ||
| 14 | Single-family detached home | Home & Garden | 1.59× | ||
| 15 | Landscape design | Business & Career | 1.58× | ||
| 16 | Rural area | Travel & Leisure | 1.56× | ||
| 17 | Thermomix | Home & Garden | 1.53× | ||
| 18 | Tchibo | Shopping | 1.53× | ||
| 19 | Succulent plant | Home & Garden | 1.51× | ||
| 20 | Jacuzzi | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.06× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Travelling | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Gardening has an estimated audience of 1,410,446 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
56.7% of Gardening fans are female, 43.3% are male, with an average age of 43.7 years.
Gardening fans show strongest brand affinity for Plant (1.65×), Betty Bossi (1.61×), and Garden furniture (1.95×) over the country average.
Gardening fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Gardening itself, the audience over-indexes on Betty Bossi (1.61×), Garden furniture (1.95×), Garden design (2.21×), and Zoo (1.61×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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